Citing unnamed sources, a couple of trade publications Friday reported that ABC has already struck upfront ad deals with at least one major media … Read the whole story
That cosmic crash you heard last Monday was the sound of a million egos collapsing when a new Pew/BuzzMetrics study failed to find inordinate … Read the whole story
Digital video recorders may be increasing the anxiety level on Madison Avenue, but new research released Sunday suggests that DVRs, in fact, may not … Read the whole story
It's hard to turn down anything for free--and Comcast's users clearly have responded, viewing three times more of its Free Video-on-Demand programming than just … Read the whole story
Online video ads that roll immediately before the video content are better branding vehicles than other types of online video ads, but "transitional" formats--where … Read the whole story
Carat Interactive today is expected to announce two new top managers: Greg Pomaro, who will become group media director in the San Francisco office; … Read the whole story