Thursday, September 22, 2005
  • USA Today To Tie Custom Research To Results In '06 Ad Deals

    USA Today next week will announce a new program integrating original, custom research designed to measure the results of specific advertising goals in the deals it negotiates with advertisers for its 2006 calendar year sales. The move comes just as major consumer magazine publishers are struggling to lock up their 2006 ad rate negotiations (see related story in today's edition), and the national newspaper's plan may provide a new twist in next year's print advertising marketplace. ...Read the whole story

  • Mags Face 4th Year Of Flat Rate Deals, Buyers Call It 'Almost Obscene'

    Advertisers and agencies are beginning to lock up their 2006 advertising rate negotiations with major consumer publishers and from Madison Avenue's perspective, it looks like it's going to be another flat year for the publishers' flat plans. Top print buyers contacted by MediaDailyNews say they are pushing for rollbacks on their 2005 magazine advertising rates, and will accept "flat" or marginal increases only if publishers upgrade their schedules with "bonus" pages or other extras. ...Read the whole story

  • 'A Current Affair:' Out; 'Geraldo:' In

    In the world of syndication, it's out with the old; in with the old. Switching gears in midstream, Twentieth Television will bring Geraldo Rivera back to syndicated TV with "Geraldo at Large," a live, first-run news show that will run for a half-hour Monday to Friday on the Fox owned-and-operated stations, starting in November. ...Read the whole story

  • Verizon Strikes Broadband TV Deal With Disney Networks

    The country's largest phone company, Verizon Communications, has inked a major long-term programming deal with Walt Disney to carry a dozen of the company's television networks, and service for its new growing FiOS TV broadband video service. ...Read the whole story

  • Planworks Completes Transition GM Buying Team, Mediaworks Now Defunct

    Starcom MediaVest Group Wednesday put the finishing touches on the reorganization of its GM Planworks unit, naming two top buyers to represent General Motors' formidable advertising budget, and completing the transition of the media buying account won by the Publicis media network earlier this year in a heated pitch with Interpublic's GM Mediaworks division. Mediaworks--the first ever dedicated media buying agency for the giant automaker--is now defunct. ...Read the whole story

The Denying of Denial

No doubt the advertising industry is breathing a collective sigh of relief now that new evidence has revealed that the impact of DVRs on the national sample will be "small." According to the most recent data, ...More