• TNS Projects 5.4% Ad Growth, Web Trails Hispanic As Fastest-Growing

    Total U.S. ad spending will rise 5.4 percent in 2006, ad tracking firm TNS Media Intelligence (formerly CMR) said Wednesday morning. The forecast, which is in line with predictions made by Universal McCann's Bob Coen and other leading ad industry forecasters, would generate $152.3 billion in measured media spending, according to TNS' estimates, with most of the growth coming in the latter part of the year. ...Read the whole story

  • Google Dials Up Radio, Accelerates Move Into Traditional Media Buying

    Recently, online search giant Google has been making moves on the traditional media world, cutting deals to broker print media space in magazines and newspapers, and recruiting experienced Madison Avenue media buyers. On Tuesday it acquired dMarc, a radio ad services company that specializes in media buying and sophisticated tracking and accountability systems, in a deal worth up to $1.136 billion over the next three years. ...Read the whole story

  • Fox Plans Move Into Late-Night--Again

    PASADENA, CALIF.-Fox Entertainment is still planning a move into the late-night arena--the place where the network started in the late 1980s--but it will take a measured approach. ...Read the whole story

  • GoDaddy Says NFL Can Veto Its Super Bowl Spot

    GoDaddy.com President Bob Parsons fired off a blog entry yesterday complaining that the NFL will have veto power over GoDaddy's 30-second Super Bowl spot. But the NFL says it won't view the ad until it runs during the game. ...Read the whole story

  • Nielsen Buys Majority Stake In BuzzMetrics

    The nascent buzz-monitoring industry underwent a major consolidation Tuesday, with announcements that BuzzMetrics merged with former competitor Intelliseek, and that VNU's Nielsen had acquired a majority stake in the newly constituted company. All deals are expected to close within 30 days; the purchase prices were not disclosed. ...Read the whole story

  • Hispanic Pubs Are Hot; Business, College Titles Not

    When it comes to the sheer number of periodicals out there, Hispanic publications and interior design magazines are hot, but college titles and business books are out, according to the new edition of the Standard Periodical Directory. ...Read the whole story

  • Magna: Syndication Can Hurt Network Ratings

    A show's syndication run continues to have a negative impact on the ratings of its network run--which could become a bigger problem in future years. ...Read the whole story



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