Thursday, April 20, 2006
  • TV Product Placement Finds A New Place: Real Life

    Product placement has found its way into virtually every area of television programming. Now it's jumping off the small screen and into real life crime analysis, albeit with a connection to television. General Motors is donating - with the help of the producers of CBS' "CSI" producers - two GMC Yukons to Los Angeles and Las Vegas law enforcement agencies. ...Read the whole story

  • Publicis Dominates New Business Front; Omnicom, Aegis In Organic Growth

    Paris-based Publicis Groupe had the best net new business gains of any of the major ad agency holding companies in 2005, more than doubling its growth to $7.8 billion in incremental billings during the year, according to a compilation released this morning by the equities research team at Merrill Lynch. ...Read the whole story

  • PPM, Apollo Rollouts Fuel R&D Costs At Arbitron

    Arbitron, which is betting big on the rollout of its portable people meter audience measurement technology, spent nearly $10 million on research and development related expenses during the first quarter of 2006, the company said in an earnings statement released this morning. ...Read the whole story

  • ANA Forum Reveals Branded Deals Are The Norm, But Pitfalls Remain

    Branded entertainment can be an effective tool for reaching viewers when they're engaged with content and therefore emotionally receptive, but it cuts both ways. At least that was the consensus of industry gurus speaking Wednesday during a forum in New York hosted by the Association of National Advertisers. ...Read the whole story

  • MRI Tests Mag Audience Accumulation Method, Will Use Web To Do It

    In a potentially important development that could enable media planners and buyers to compare the reach and frequency of consumer magazines to those of media like TV and radio, Mediamark Research Inc. Wednesday said it will begin conducting weekly surveys to determine if the Internet can be used to accurately measure the speed with which specific issues of magazines accumulate their audiences. ...Read the whole story