Thursday, October 26, 2006
  • TNS Issues Challenge For Open Test Of Commercial Data, Nielsen Demurs

    In a lively, sometimes impassioned forum on Nielsen's plans to introduce average TV commercial minute ratings later this year, more than 100 industry executives debated definitions, methods and the utility of the new ratings, which some saw as a stopgap measure toward the ultimate goal of either second-by-second ratings or ratings for specific TV commercials. But of the roughly 70 executives who attended the Advertising Research Foundation committee meeting, or the scores who listened in on the phone or via webcasts, not one representative of the most important stakeholder - advertisers - was present. The "buyer's" voice was represented by ... ...Read the whole story

  • Wal-Mart Expected To Name Draft, Carat, R/GA, Shake-Up Media Strategy

    Wal-Mart reportedly has decided to move its massive advertising account to a "dream team" comprised of Draft FCB as its core brand agency and Carat as its media strategy, planning and buying shop. Wal-Mart declined to comment on consumer and trade reports and said a final decision has yet to be made, but Draft FCB parent Interpublic's stock rallied Wednesday on the news, which would come as powerful vindication for the new hybrid direct/brand agency structure. The decision, should it be finalized, would also be a strong vote of confidence for Carat, which has had a rocky new business run ... ...Read the whole story

  • Nielsen, News Corp. Bury Official Hatchet, 8-Year Deal May Flame Antitrust Suit

    In what appears to be the official final chapter of a long, vicious and extremely public feud between Nielsen Media Research and one of its biggest clients, News Corp. Wednesday announced what it called a "landmark" deal with the ratings researcher: a new eight-year contract covering 49 individual TV properties and consolidating 150 individual agreements between the two companies. The deal, however, could add fuel to another Nielsen fire: erinMedia's federal antitrust suit against Nielsen, which specifically alleges that Nielsen's "staggered" contracts with major TV companies is an anticompetitive practice. ...Read the whole story

  • Media Buyer Wins Media Seller, MediaVest Wrests Comcast

    Following a review, MediaVest USA has won media planning and buying duties for Comcast Entertainment Group, effective November. Comcast consists of E! Networks and G-4, the computer-gaming channel. MediaVest's success, according to an E! executive, is a result of its refreshing strategies, which did not eliminate old media. ...Read the whole story

  • Clear Channel To Shareholders: Less May Be More

    Clear Channel Communications is taking its "less is more" strategy from Madison Avenue to Wall Street. The nation's biggest radio broadcaster is planning a leveraged buy-out that would take the company out of the hands of public shareholders and make it the biggest privately held broadcast media company. The move is the latest machination by a traditional media company to leverage its underlying value. ...Read the whole story

  • RHI Adds Prime-Time Power To Low-Power Net

    The Ion Media Networks' i network will give RHI Entertainment its entire prime-time weekend schedule to program and market. This is a revenue-sharing arrangement, although RHI will probably control and sell ad inventory. The deal gives the i network, which covers 92 million over-the-air TV homes, access to RHI's library of some 1,200 titles. It's a useful swap: i network gets programming and RHI gets needed distribution. ...Read the whole story

  • NBC To Keep Scripted Fare In Early Prime Time

    A week ago, NBC's decision to revamp its Thursday lineup seemed unlikely. It indicated scripted programs would be absent from the 8 p.m. hour. The network has since backed away from that claim, saying it would return to its four-comedy strategy on Thursdays. ...Read the whole story

  • Meredith Sees Cause For Celebration: 15% Revenue Jump

    Riding Sun Belt population growth and particularly strong political spending, Meredith Corp. posted robust revenue growth for its 14 local stations in the most recent quarter. Revenues jumped 14.3% to $82.1 million, a higher growth rate than many competitive station groups posted in the July-September quarter. Even when political spending ebbs, the company is positioned to capitalize on changing poulation dynamics. ...Read the whole story

  • Fox Scores Tuesday Night, ABC Close Second