Despite widespread industry doubt that commercial ratings will be used as currency in the coming upfront, several major buyers and sellers all concurred at … Read the whole story
Despite the talk surrounding the eBay Media Marketplace, the proposed online system for buying and selling TV time is better off DOA, according to … Read the whole story
General Motors has chosen Clear Channel Radio for a combined radio and online campaign to promote the 2007 Chevy Silverado, featuring sponsored broadcast segments … Read the whole story
Pontiac is boosting its multi-year sponsorship of NCAA sports this month with several integrated ad and promotional campaigns tied to March Madness. Pontiac's presence … Read the whole story
Publishers targeting consumers with news about alcoholic beverages and venues are going mobile. This allows them to reach their readers on the go and … Read the whole story
The return of ABC's hit show "Dancing with the Stars" picked up where it left off in the fall--sharp moves rocketed ABC back into … Read the whole story