Wednesday, March 21, 2007
  • Commercial Ratings Get Industry Approval For Upfront

    Despite widespread industry doubt that commercial ratings will be used as currency in the coming upfront, several major buyers and sellers all concurred at the ANA conference that the soon-to-be-released data would serve as the basis for upfront guarantees. ...Read the whole story

  • Under Fire: eBay Media Marketplace Slammed At ANA

    Despite the talk surrounding the eBay Media Marketplace, the proposed online system for buying and selling TV time is better off DOA, according to four top buyers and sellers. ...Read the whole story

  • GM Taps Clear Channel for Silverado Cross-Media Campaign

    General Motors has chosen Clear Channel Radio for a combined radio and online campaign to promote the 2007 Chevy Silverado, featuring sponsored broadcast segments and display ads on Clear Channel station Web sites. The integrated approach hopes to boost the brand-building power of a multiplatform effort. ...Read the whole story

  • Pontiac Drives NCAA's March Madness

    Pontiac is boosting its multi-year sponsorship of NCAA sports this month with several integrated ad and promotional campaigns tied to March Madness. Pontiac's presence on the Final Four college athletic Web sites and on sites like CBS.com, NCAAsports.com, and SportsLine.com, among others, is its largest Web-based effort for the NCAA. ...Read the whole story

  • News You Can Booze: Alco-Info Goes Mobile

    Publishers targeting consumers with news about alcoholic beverages and venues are going mobile. This allows them to reach their readers on the go and at point of sale. The new mobile services run the gamut of market niches--from high-class wine recommendations to the cheapest happy hour dive. Wine Spectator magazine announced that the Top 100 Wines of 2006 will now be available for free download to iPods. ...Read the whole story

  • 'Stars' Delivers Monday For ABC, Fox, CBS Distant Also-Rans

    The return of ABC's hit show "Dancing with the Stars" picked up where it left off in the fall--sharp moves rocketed ABC back into the ratings race. Fox was a distant second with high-stress action shows "24" and "Prison Break." CBS' comedies suffered from "Stars" star power. ...Read the whole story


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