MediaDailyNews
Wednesday, March 21, 2007
  • Commercial Ratings Get Industry Approval For Upfront

    Despite widespread industry doubt that commercial ratings will be used as currency in the coming upfront, several major buyers and sellers all concurred at … Read the whole story

  • Under Fire: eBay Media Marketplace Slammed At ANA

    Despite the talk surrounding the eBay Media Marketplace, the proposed online system for buying and selling TV time is better off DOA, according to … Read the whole story

  • GM Taps Clear Channel for Silverado Cross-Media Campaign

    General Motors has chosen Clear Channel Radio for a combined radio and online campaign to promote the 2007 Chevy Silverado, featuring sponsored broadcast segments … Read the whole story

  • Pontiac Drives NCAA's March Madness

    Pontiac is boosting its multi-year sponsorship of NCAA sports this month with several integrated ad and promotional campaigns tied to March Madness. Pontiac's presence … Read the whole story

  • News You Can Booze: Alco-Info Goes Mobile

    Publishers targeting consumers with news about alcoholic beverages and venues are going mobile. This allows them to reach their readers on the go and … Read the whole story

  • 'Stars' Delivers Monday For ABC, Fox, CBS Distant Also-Rans

    The return of ABC's hit show "Dancing with the Stars" picked up where it left off in the fall--sharp moves rocketed ABC back into … Read the whole story