In the latest installment of what has been a breath-taking consolidation of the digital and online advertising services industry, AOL this morning announced a … Read the whole story
In a sign that the office media marketplace is expanding and growing more competitive, Gannett Co.'s Captivate Network this morning unveiled plans to expand … Read the whole story
Under a new CEO and looking to re-brand to attract younger viewers, the Discovery Channel has tapped Los Angeles agency 72andSunny to serve as … Read the whole story
SABMiller tapped MEC Global Solutions, the international client consulting division of MEC, to handle its brand communications planning work. The move comes after Johnson … Read the whole story
TV consumers are unsure about what the change to all-digital TV signals will mean for them. Most don't know the reason for the change … Read the whole story
Private-equity's appetite for media companies appears to be insatiable. Cumulus Media is the latest company to get gobbled up, in a $1.3 billion sale … Read the whole story
Reality TV shows that deal with plastic surgery directly influence first-time patients seeking a surgical procedure, according to the co-authors of a study published … Read the whole story
Journal Communications and Lee Enterprises both announced declines in overall revenue and earnings. Both companies saw revenue declines, due largely to a slip in … Read the whole story
Rainbow Media has tapped a top executive from youth-targeted Fuse to head marketing and other functions at its Independent Film Channel. Jennifer Caserta joins … Read the whole story
After weathering months of criticism and regulator scrutiny, Sirius and XM fired back a response. The companies presented a substantive plan that would improve … Read the whole story
Trying to measure the type of ad most effective for placement in video games has been challenging. Most of what Madison Avenue knows is … Read the whole story
Fox extends its record streak from the regular season into the summer. The network has now won 24 weeks in a row among 18-49 … Read the whole story
AMC, which has made increasing efforts to link with advertisers on campaigns that extend beyond linear broadcasts, has a deal with Cross pens for … Read the whole story