• Noteworthy Behavior: AOL Acquires TACODA, Elevates New Form Of Targeting

    In the latest installment of what has been a breath-taking consolidation of the digital and online advertising services industry, AOL this morning announced a deal to acquire TACODA, one of the leading firms in the so-called "behavioral targeting" sector, which enable marketers to deliver ads to online users based on past visits to other relevant sites and content. Terms were not disclosed, but executives familiar with the deal say it is valued at $275 million. ...Read the whole story

  • Captivate Expands Beyond Elevators, Will Blurb The Burbs

    In a sign that the office media marketplace is expanding and growing more competitive, Gannett Co.'s Captivate Network this morning unveiled plans to expand its digital video screens beyond its core base of elevators in high-rise office buildings in major markets to also include low-rise buildings and office parks in important suburban areas. Unlike the high-rise buildings, provide a significant amount of programming and advertising "dwell time" to workers riding elevators, the new Captivate Suburban Network will feature digital video screens in lobby areas, or in the blank wall spaces situated between elevator banks. The announcement comes one day after ... ...Read the whole story

  • Discovery Rebrands, Upgrades Marketing Efforts

    Under a new CEO and looking to re-brand to attract younger viewers, the Discovery Channel has tapped Los Angeles agency 72andSunny to serve as a creative force behind the initiative. The re-brand with new tagline is expected to hit the air as part of off-air marketing efforts starting in October. ...Read the whole story

  • It's Miller Time For MEC, Agency Tapped To Handle Brewer's Communications Planning

    SABMiller tapped MEC Global Solutions, the international client consulting division of MEC, to handle its brand communications planning work. The move comes after Johnson & Johnson awarded its U.S. communications planning chores to Naked. ...Read the whole story

  • Fuzzy Picture: Americans Still Unclear About Digital TV Changes

    TV consumers are unsure about what the change to all-digital TV signals will mean for them. Most don't know the reason for the change to digital, and fully 25% of those polled said they would leave their non-digital TV connections as is. The public's ignorance should be a wake-up call to the TV industry. ...Read the whole story

  • Radio Buys: Cumulus Acquired By Private Equity

    Private-equity's appetite for media companies appears to be insatiable. Cumulus Media is the latest company to get gobbled up, in a $1.3 billion sale to an investor group led by an affiliate of Merrill Lynch Global Private Equity. The investing group, which includes Cumulus CEO Lew Dickey, is paying $11.75 per share--a 40.4% premium over the closing price of the stock last Friday. ...Read the whole story

  • Track the Knife: Plastic Surgery Shows Upset Doctors

    Reality TV shows that deal with plastic surgery directly influence first-time patients seeking a surgical procedure, according to the co-authors of a study published in the July issue of Plastic and Reconstructive Surgery, an official industry journal. And while that finding might support the efficacy of TV as a sales medium--including in-program product placement--the plastic surgeons who authored the study are not happy. ...Read the whole story

  • Journal, Lee 2Q Revs: More Bad News for Newspapers

    Journal Communications and Lee Enterprises both announced declines in overall revenue and earnings. Both companies saw revenue declines, due largely to a slip in total ad revenue. The one bright spot: interactive revs are booming at both. ...Read the whole story

  • IFC Names Caserta As Marketing, Communications Chief

    Rainbow Media has tapped a top executive from youth-targeted Fuse to head marketing and other functions at its Independent Film Channel. Jennifer Caserta joins IFC as its new executive vice president overseeing marketing, communications, scheduling and alternative platforms. ...Read the whole story

  • XM, Sirius Offer A la Carte Programming To Aid Merger

    After weathering months of criticism and regulator scrutiny, Sirius and XM fired back a response. The companies presented a substantive plan that would improve their subscription services for consumers--provided their proposed merger gets the OK. In the revised subscription program, new subscribers would have the option of choosing and paying for radio programming on an a la carte basis, picking only the genres they want. ...Read the whole story

  • Placement, Not Size, Matters For In-Game Ads

    Trying to measure the type of ad most effective for placement in video games has been challenging. Most of what Madison Avenue knows is based on gut feelings rather than facts, but new research reveals it doesn't take long for gamers to engage with an ad, so long as it is placed properly. ...Read the whole story

  • Fox Stays On Top, 'Simpsons' Scores

    Fox extends its record streak from the regular season into the summer. The network has now won 24 weeks in a row among 18-49 viewers--the most for any network since 1996. ...Read the whole story

  • Write Stuff: AMC's 'Mad' Makes Cross Deal

    AMC, which has made increasing efforts to link with advertisers on campaigns that extend beyond linear broadcasts, has a deal with Cross pens for its fledgling "Mad Men" series. ...Read the whole story



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