Tuesday, September 25, 2007
  • EchoStar Thinks Outside The Satellite Box, Acquires Slingbox

    In a surprise development, satellite TV giant EchoStar Monday announced a deal to acquire personalized TV content manager Sling Media for $380 million in cash and stock options. The deal, which puts Sling Media, developer of the Slingbox and Slingplayer, into EchoStar's Dish Network, one of the two major satellite TV providers in the U.S., and comes as Sling Media has been cutting deals to extend its reach beyond the consumer retail marketplace. ...Read the whole story

  • ABC Is 'Dancing' With AT&T, Macy's

    Looking to move into the high financial-stakes world of reality show sponsorships, ABC has made two major deals with AT&T and Macy's for the latest edition of "Dancing with the Stars." ...Read the whole story

  • NBC Offers Free VOD, Cox Will Disable Fast-Forward Button

    NBC said Monday it would join ABC in offering prime-time series free on VOD. It's part of a test in which the same ads from the "live" broadcast will run in each episode, but won't be skipped as the fast-forward button is disabled. ...Read the whole story

  • Hey! Guess What Just Went Live, And Is Rising With A Bullet

    Media and marketing research giant Nielsen Co. opened the beta for its new "Hey! Nielsen" social network to the general public. And based on what's happening on its pages, the site is destined to be a monitor of pop culture ranging from TV to music to online media content. And based on the initial conversations from 2,720 members--mainly Nielsen employees--TV is generating the most buzz, and shows like CBS' "Jericho," NBC's "Heroes," and ABC's "Ugly Betty" are the buzziest. ...Read the whole story

  • Adios: Nielsen Finds Hispanic Brand Loyalty Declining

    Some of the most appealing characteristics of Hispanic consumers may be more transitory than marketers think. Take the notion of brand loyalty, where Hispanics supposedly show more long-term affinity for brands than their mainstream "Anglo" counterparts. ...Read the whole story

  • 'TV Guide' Pitches Itself In Show-Specific TV Ads

    TV Guide is taking advantage of viewer interest in the new fall crop of TV shows to promote itself, piggy-backing a TV campaign onto the programs. The work is part of an ongoing effort to revitalize the "TV Guide" brand. ...Read the whole story

  • Spinal Tap: NYT Runs 'Spadia' Ads For NBC

    For the first time in its history, The New York Times on Monday ran "spadia" advertisements--a page wrapped around an entire section--to promote four new and returning NBC shows this fall season: "Bionic Woman," "Chuck," "Heroes," and "Journeyman." ...Read the whole story

  • Scripps Taps Media Storm For DIY, Fine Living

    Scripps Networks has tapped Norwalk, Conn. agency Media Storm to handle media duties for its DIY and Fine Living networks. The shop already handles the company's larger Food Network. ...Read the whole story

  • 'Family Guy' Trumps Football, PBS Wins The 'War'