Friday, October 19, 2007
  • WPP Reports Weakening Results, Especially For Media

    WPP Group, the world's largest buyer of ad-supported media, this morning reported modest third quarter results, reflecting the impact of weakening U.S. dollar currency exchanges, and lagging performance for its media buying and advertising operations. On a bright note, revenues for WPP's brand and identity, healthcare and specialist communications operations soared 16% during the quarter thanks to increasing direct, Internet and interactive media spending in the U.S. and Europe. ...Read the whole story

  • Election '08: TV Demand May Create Commercial Jams

    Will TV's 2008 political campaign be too much of a good thing for stations? With an expected record-breaking $3.0 billion in media to be spent in 2008--up from $2.3 billion in 2006 and $1.7 billion in 2004--Evan Tracey, COO of the Campaign Media Analysis Group of TNS Media Intelligence, says inventory may be too tight for some TV stations next year, possibly causing some TV commercial logjams. ...Read the whole story

  • Dow Jones Revs Up 19.6% In 3Q, Thank The Web

    Dow Jones saw revenues jump 19.6% to $493.3 million in the third quarter of 2007 compared to 2006, due largely to big increases in Web advertising revenue, the company reported on Thursday. Better: Web revenues may offset print losses. ...Read the whole story

  • Arbitron Earnings Reflect PPM Roll Out, Project Apollo

    Radio ratings giant Arbitron Thursday reported tepid third quarter results, reflecting the strains of deploying its portable people meter system in new markets and supporting the an expensive field trail of its ambitious Project Apollo venture with Nielsen Co. But both those endeavors are beginning to yield promising results. During a call with analysts following its earnings release, Arbitron executives said the new PPM service would be ready to roll out in New York, the nation's largest media market, in December, and that several other major markets would follow shortly thereafter. ...Read the whole story

  • Media General, Gannett Resist Split, See Value In Synergy

    Not every media company with a lagging newspaper fleet is capitulating to investor demands to split the increasingly slow-growth sector off from other operations. Both Media General and Gannett--each with newspapers and 23 local TV stations--said this week they have no plans for a spinoff or other tactic. ...Read the whole story

  • Hershey's Ups Ad Spend, Doesn't Sweeten Bottom Line

    Given what it called disappointing third-quarter sales, Hershey's plans to boost ad spending some 25% for the coming holiday season compared to the same period a year ago. It's also pushing movie and Olympic tie-ins. ...Read the whole story

  • 'Bionic' Drops, 'Daisies' Blooms

    NBC's high-profile "Bionic Woman" lost power, and some new ABC shows also fell--but CBS made improvements. ...Read the whole story

  • Mag Bag: A Week of Musical Chairs

    Julie McGowan is leaving her position as senior vice president and publisher of American Express Publishing's Travel + Leisure magazine, with her resignation effective today. McGowan occupied the position for just over a year, having previously worked as publisher at Amex's Food & Wine. ...Read the whole story