Thursday, December 20, 2007
  • SMG Creative Spin-Off Signals Watershed Moment, Others Acknowledge Similar Shifts

    A decade after Madison Avenue began unbundling the worlds of media and creative advertising services, the two disciplines are becoming reintegrated - but this time it is media that is leading the cart, as media services agencies become more vocal about their role in driving the creative process, and offering creative services that compete with traditional "full-service" agencies. While many of media operations of Madison Avenue's top media agencies have been doing so quietly for years, Publicis' Starcom MediaVest Group shook things up Wednesday by taking a very public stand about offering a standalone creative services unit (MediaDailyNews Dec. 19), ... ...Read the whole story

  • Virgin Likes Carat's Integrated Approach, Taps Aegis Unit As Search Marketing Shop

    The integration earlier this year of Carat's traditional and interactive media operations into one consolidated media services organization appears to be paying off as the year draws to a close - at least on the interactive front. Carat Wednesday was named the search marketing agency of record for Virgin America, the U.S. spin off of Europe's high-end airline, which was launched in August. ...Read the whole story

  • Tribune CEO Exits With $32 Mil. In Pocket

    On the verge of closing its $8.2 billion buyout deal, Tribune Co. announced that its chairman/CEO Dennis FitzSimons will leave the company at the end of this year. He exits with some $32 million in severance and stock holdings from the beleaguered company. ...Read the whole story

  • FCC Cross-Ownership Decision Could Boost Newspapers

    The effects of Tuesday's vote by the Federal Communications Commission to loosen restrictions on cross-ownership of media won't be felt for at least a year or two, according to Ken Doctor, a newspaper analyst with Outsell Inc., a consultancy serving the information industry. But once the kinks are worked out, the decision could be a boon to newspaper owners. ...Read the whole story

  • Viacom, Microsoft Strike 5-Year Program, Ad Deal

    Finally finding a major long-term Internet partner, Viacom has struck a massive five-year program content, distribution and advertising deal with Microsoft Corp. worth $500 million. The synergy between the two will spread across online and game platforms. ...Read the whole story

  • Initiative Taps Zenith Vet As SVP

    Initiative USA has hired veteran Zenith Media executive Kris Magel, as its senior vice president and director of national broadcast. Magel will eventually fill the position formerly held by Tim Spengler, as the agency's top national broadcast executive. Spengler is now chief activation officer of Initiative. ...Read the whole story

  • Borrell: Local Newspapers Struggling Online

    A new report from Borrell Associates, a consulting and analysis firm which studies the newspaper business, shows local newspapers losing local ad revenue to online-only competitors on the Web, despite attempts to build their audience and offer more sophisticated advertising programs. ...Read the whole story

  • ION Acquires 'Drew Carey Show' For 2008

    ION has signed P&G to help promote the launch of newly acquired series "The Drew Carey Show." ...Read the whole story

Brandtique: Jaguar, 'America's Most Smartest Model'

At one point in a recent episode of VH1's new reality-competition gambit, "America's Most Smartest Model," a top Jaguar executive tells a contestant who just finished making a sales pitch for the new XKR convertible: "Basically, ...More


  • Product Placements Of The Week

    1 - Jaguar 2 - Sprint 3 - Ziploc 4 - Jeep Liberty 5 - CVSClick here to view these placements. Data and analysis provided by iTVX. ...More

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