• NFL Partners With CBS, NBC To Simulcast Key Game by Wayne Friedman

    In response to industry and political pressures concerning a potentially historic game, the NFL will make the unusual arrangement of partnering with its broadcast partners--CBS and NBC--to simulcast the airing of the New England Patriots-New York Giants game this Saturday along with the league's NFL Network cable network. ...Read the whole story

  • BPA Issues Rule Changes by Erik Sass

    The BPA Worldwide, which audits business publications and other media, issued new rules and standards for its audits. The rules cover, among other hot topics, opt-out options and subscriptions. ...Read the whole story

  • Syndie Perks: Hits Younger Demo, Better Ratings by Wayne Friedman

    Network news or cable news? What's the choice? Syndication executives say advertisers are missing a third option: those crazy entertainment/celebrity oriented magazine shows. In the key 25-54 demo, shows like "ET" beat the Big Three network news shows. ...Read the whole story

  • Talk Shows Hold Steady For Holidays by Wayne Friedman

    Syndication programs showed plenty of resilience going into the holiday season. ...Read the whole story

  • Place-Based Salon Network Gets Gossip Show by Erik Sass

    The Itandi Group, which operates a place-based video network in hair and nail salons, has partnered with Splash News to broadcast a three-minute news segment covering celebrity news and gossip. The segments, produced on a weekly basis, will include 90 seconds of sponsorship time for advertisers every 30 minutes. Itandi claims to reach 100,000 viewers a month. ...Read the whole story

  • City Year, BusRadio Reach 1 Million Kids by Fern Siegel

    City Year and BusRadio have a new mission: bringing kids a positive message each morning. To get it, they just have to ride the bus. Some 23 states are participating in the effort. ...Read the whole story

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