Thursday, December 27, 2007
  • NFL Partners With CBS, NBC To Simulcast Key Game

    In response to industry and political pressures concerning a potentially historic game, the NFL will make the unusual arrangement of partnering with its broadcast partners--CBS and NBC--to simulcast the airing of the New England Patriots-New York Giants game this Saturday along with the league's NFL Network cable network. ...Read the whole story

  • BPA Issues Rule Changes

    The BPA Worldwide, which audits business publications and other media, issued new rules and standards for its audits. The rules cover, among other hot topics, opt-out options and subscriptions. ...Read the whole story

  • Syndie Perks: Hits Younger Demo, Better Ratings

    Network news or cable news? What's the choice? Syndication executives say advertisers are missing a third option: those crazy entertainment/celebrity oriented magazine shows. In the key 25-54 demo, shows like "ET" beat the Big Three network news shows. ...Read the whole story

  • Talk Shows Hold Steady For Holidays

    Syndication programs showed plenty of resilience going into the holiday season. ...Read the whole story

  • Place-Based Salon Network Gets Gossip Show

    The Itandi Group, which operates a place-based video network in hair and nail salons, has partnered with Splash News to broadcast a three-minute news segment covering celebrity news and gossip. The segments, produced on a weekly basis, will include 90 seconds of sponsorship time for advertisers every 30 minutes. Itandi claims to reach 100,000 viewers a month. ...Read the whole story

  • City Year, BusRadio Reach 1 Million Kids

    City Year and BusRadio have a new mission: bringing kids a positive message each morning. To get it, they just have to ride the bus. Some 23 states are participating in the effort. ...Read the whole story