Friday, January 18, 2008
  • Zenith Restructures Video Buying, Names Peggy Green Vice Chair Of Agency

    Zenith Media USA, the flagship unit of Publicis Groupe's ZenithOptimedia Group, this morning announced what it called a "major restructuring" of its media buying operations, naming long-term broadcast buying diva Peggy Green Vice Chairman, and putting in charge of a new "video investments and marketplace approach. ...Read the whole story

  • Ripple Effect: CBS Extends Reach Of 'Outernet' From Borders To Jiffy Lube

    CBS Thursday unveiled a major expansion of its digital out-of-home video unit, CBS Outernet, striking a deal with local community video operator Ripple that will extend its reach in an array of retail locations from Borders book stores to Jack-in-the-Box restaurants, and even Jiffy Lube auto service centers. The deal comes a day after rival NBC unveiled a major out-of-home video initiative (MediaDailyNews Jan. 16 & 17), and comes as major media companies are turning their eyes to the fast-growing out-of-home video marketplace, which in many ways is akin to the rapid growth of online video. ...Read the whole story

  • Liman Forms New Media Co., Negotiates Deal With WGA

    Doug Liman, the Hollywood luminary known for films in the "Bourne" series, along with TV shows such as "The OC" and the coming "Knight Rider" remake, has formed a company looking to bring TV-type productions to new media distribution platforms. It's also looking to circumvent the studios that are negotiating with striking writers. ...Read the whole story

  • Set-Up Shot: Turner To Handle NBA Cable Channel

    Turner Broadcasting System will take over all programming and distribution for the NBA TV cable channel as part of an overall joint venture with the National Basketball Association. With only 15 million cable homes, the NBA is counting on Turner to deepen its efforts with large cable operators. Given its array of entertainment and news networks, Turner is well-suited for the job. ...Read the whole story

  • Hirschorn Exits VHI, Forms Ish

    Michael Hirschorn, who oversaw development of a string of reality--or CelebReality--hits for VH1, is leaving the channel to form Ish, a production company that has a first-look deal with parent MTV Networks. ...Read the whole story

  • Bravo Marketing Chief To Head Oxygen Media

    Bravo senior marketing executive Jason Klarman has been named senior executive of Oxygen Media, in the position of general manager. ...Read the whole story

  • Brand Keys Cites Ads Likely To Score In Super Bowl

    A new survey shows that three upcoming Super Bowl advertisers--Victoria's Secret, the White House office of drug control and, perhaps surprisingly, Ford--are likely to experience low levels of ROI with their Big Game buys. ...Read the whole story

  • APTS: 50% Of Surveyed Viewers Reject Digital

    In the wake of the transition to all digital TV signals come February 2009, the non-commercial TV group, Association of Public Television Stations, found that over half of the over-the-air TV consumers would rather not pay for TV via a cable or satellite service. ...Read the whole story

  • Mag Bag: 'NatGeo's Green Guide' Goes Quarterly

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