• Nielsen Shifts From Counter Programming To Counter Terrorism by Joe Mandese

    People in the advertising business tend to take Nielsen data pretty seriously, but a top company executive Thursday disclosed that Nielsen data is now being used for purposes far more consequential than TV ratings or product research. It's being used to detect and counter terrorist attacks on the U.S. homeland. ...Read the whole story

  • C3 Ratings Have Been A Plus, Say Executives by David Goetzl

    A panel of both buyers and sellers Thursday was in general agreement that the first-year C3 metric has been a plus, although some offered opinions on how marketplace currency could be improved. ...Read the whole story

  • WPP Reports Strong Quarter, But Advertising/Media Lag Overall Growth by Joe Mandese

    WPP Group, the world's largest buyer of media, this morning reported a 14.1% increase in first quarter revenues, reflecting, "the continued steady overall economic environment, despite the continuing uncertainty stimulated by the credit and liquidity crisis and the much heralded slowdown in the United States." ...Read the whole story

  • OMD Ups Karo To Head Integrated Accounts by Wayne Friedman

    OMD USA promoted senior West Coast media executive Monica Karo to president of integrated accounts, working on Apple and Nissan in the U.S. and abroad. ...Read the whole story

  • Senate Committee Wants to Reverse FCC Cross-Ownership Rule by Erik Sass

    The Senate Commerce Committee voted last week to block a controversial rule change by the Federal Communications Commission that would make it easier to own broadcast stations and newspapers in the nation's top markets. The official resolution of disapproval comes after months of criticism directed at FCC Chairman Kevin Martin, who opponents say didn't leave enough time for public and congressional review of the proposed rule changes. ...Read the whole story

  • ESPN's Spanish Channel Offers Ratings by David Goetzl

    ESPN's Spanish-language U.S. channel will begin offering ratings as part of a Nielsen service that measures viewing for Hispanic homes, which make up 12% of the company's sampling. ...Read the whole story

  • CBS Outdoor Acquires South America's Biggest Billboard Co. by Erik Sass

    The out-of-home advertising arena, long poised for a shakeout, saw a big international play last week with CBS Outdoor's $110 million purchase of the International Outdoor Advertising Group, the largest billboard owner in South America. ...Read the whole story

  • Honda Sponsors Sony Shows On Sprint TV by Fern Siegel

    Sony Pictures Television's multiplatform video net is now available on Sprint TV. Honda is the debut sponsor for the effort. The ad-supported Minisode Network features four- to six-minute versions of TV shows and 15-second pre-roll spots. ...Read the whole story

  • Scripps 1Q: Cable Sees 15% Rise, Newspapers Down by David Goetzl

    The Scripps cable networks continued to deliver impressive growth, with ad revenue up 15% in the recently completed first quarter. Ad revenue dropped 10% to $120 million. The new E.W. Scripps will try to brand itself as offering local-market solutions to advertisers with its newspapers and 10 TV stations. ...Read the whole story

  • Mag Bag: 'Men's Health' Intros Mobile Interactive Print Ads by Erik Sass

    Men's Health is set to introduce advertising that can be "read" by the cameras on many mobile devices, allowing the reader to take a picture, send it to the publisher, and receive more information or take advantage of a promotional offer. The ad is processed by an image-recognition computer program created by SnapTell. The promotional information tailored to the specific ad is then immediately sent to the consumer. ...Read the whole story

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