People in the advertising business tend to take Nielsen data pretty seriously, but a top company executive Thursday disclosed that Nielsen data is now … Read the whole story
A panel of both buyers and sellers Thursday was in general agreement that the first-year C3 metric has been a plus, although some offered … Read the whole story
WPP Group, the world's largest buyer of media, this morning reported a 14.1% increase in first quarter revenues, reflecting, "the continued steady overall economic … Read the whole story
OMD USA promoted senior West Coast media executive Monica Karo to president of integrated accounts, working on Apple and Nissan in the U.S. and … Read the whole story
The Senate Commerce Committee voted last week to block a controversial rule change by the Federal Communications Commission that would make it easier to … Read the whole story
ESPN's Spanish-language U.S. channel will begin offering ratings as part of a Nielsen service that measures viewing for Hispanic homes, which make up 12% … Read the whole story
The out-of-home advertising arena, long poised for a shakeout, saw a big international play last week with CBS Outdoor's $110 million purchase of the … Read the whole story
Sony Pictures Television's multiplatform video net is now available on Sprint TV. Honda is the debut sponsor for the effort. The ad-supported Minisode Network … Read the whole story
The Scripps cable networks continued to deliver impressive growth, with ad revenue up 15% in the recently completed first quarter. Ad revenue dropped 10% … Read the whole story
Men's Health is set to introduce advertising that can be "read" by the cameras on many mobile devices, allowing the reader to take a … Read the whole story