Fox will make a bold advertising move this fall for a couple of new dramas by cutting in half the number of prime-time advertising … Read the whole story
With names like that, who needs frienemies? WPP Group, and client Dell Computer, have finally cracked the DaVinci code, and it means "Synarchy," the … Read the whole story
CBS will broaden its Internet-owned business with an agreement to buy CNET Networks for $1.8 billion cash. CBS says the addition of CNET will … Read the whole story
Like CBS the day before, Fox offered up a more traditional programming upfront programming announcement--two dramas, three comedies and one reality show. But like … Read the whole story
In a move expected to bring social networking to TV viewers, Comcast Corp. has agreed to acquire seminal online social networking platform Plaxo for … Read the whole story
Former OMD executive joins Lifetime Partnerships as senior vice president, hoping to leverage the network brand. Read the whole story
"American Idol" hasn't hit its earlier ratings highs, but Fox is sticking with the show. Paula Abdul will remain as a judge, though Rupert … Read the whole story
Spanish-language channel V-me--distributed partly via digital multicast in partnership with PBS stations--held its first upfront this week. It made programming announcements covering an original … Read the whole story
Reflecting the tidal shift occurring in media strategy, a survey by the Interactive Advertising Bureau and PricewaterhouseCoopers shows that Internet advertising revenue passed cable … Read the whole story
Hoping to cash in on the American obsession with all matters health-related, Time Inc. is relaunching Health magazine's print edition and creating a new … Read the whole story