Friday, May 16, 2008
  • Drama Unfolding: Fox Cuts Ad Time In Half For New Shows

    Fox will make a bold advertising move this fall for a couple of new dramas by cutting in half the number of prime-time advertising minutes to 5 minutes an hour. ...Read the whole story

  • CBS Expands Digital Empire, Buys CNET

    CBS will broaden its Internet-owned business with an agreement to buy CNET Networks for $1.8 billion cash. CBS says the addition of CNET will place it among the top 10 of all Internet companies, with a combined 54 million unique users per month and approximately 200 million users worldwide. A key piece of the deal is CNET's strong business in China, which is highly profitable. ...Read the whole story

  • Upfront: Fox Launches 2 Fall Shows

    Like CBS the day before, Fox offered up a more traditional programming upfront programming announcement--two dramas, three comedies and one reality show. But like most networks, Fox was somewhat affected by the writers' strike. So it will only be launching two shows this fall, the highly touted drama "Fringe" and comedy "Do Not Disturb." ...Read the whole story

  • Comcast To Acquire Plaxo, Add Social Networking To TV

    In a move expected to bring social networking to TV viewers, Comcast Corp. has agreed to acquire seminal online social networking platform Plaxo for upwards of $175 million, according to various published reports. The news comes the same day that another television industry giant, CBS Corp., announced a deal to acquire online technology information publisher Cnet for $1.8 billion (see related story in today's edition), and signals a continued push by traditional media companies into the online world. ...Read the whole story

  • DeSocio Bolts OMD, Heads To Lifetime

    Former OMD executive joins Lifetime Partnerships as senior vice president, hoping to leverage the network brand. ...Read the whole story

  • 'Idol' Ratings Drop, But Fox Up About Its Prospects

    "American Idol" hasn't hit its earlier ratings highs, but Fox is sticking with the show. Paula Abdul will remain as a judge, though Rupert Murdoch, head of News Corp., Fox's parent, laments the lack of charismatic, magnetic characters that made the show so memorable in the past. ...Read the whole story

  • Upfront: V-me Bills Itself As Key Spanish-Language Net, Via PBS

    Spanish-language channel V-me--distributed partly via digital multicast in partnership with PBS stations--held its first upfront this week. It made programming announcements covering an original preschool production, several new reality series and continued content from the Food Network. ...Read the whole story

  • IAB: Internet Ads Beat Most Traditional Media in 2007

    Reflecting the tidal shift occurring in media strategy, a survey by the Interactive Advertising Bureau and PricewaterhouseCoopers shows that Internet advertising revenue passed cable TV, broadcast TV, magazines and radio in 2007. The trend is especially impressive given that cable TV revenue also grew in 2007, according to other surveys. ...Read the whole story

  • Mag Bag: Time Inc. Relaunches 'Health' in Print, Online