Tuesday, June 17, 2008
  • Nielsen: Ads Flat In 1Q, But Niche Media Rises

    While U.S. advertising was essentially flat in the first half of 2008, some niche media segments rose substantially in the period: Spanish-language television, African-American television, national newspaper Sunday supplements and network radio. ...Read the whole story

  • Red Ink: McClatchy Cuts Employees, Gannett Pensions

    The bad news just keeps on coming for newspapers, with Monday's announcement that McClatchy will cut 10% of its workforce, around 1,400 positions, through a mix of layoffs, voluntary buyouts and leaving vacant positions unfilled. Meanwhile, Gannett employees voiced consternation at the company's plans to freeze its employee pension plan and increase 401(k) contributions. Finally, newspaper analysts are downgrading their forecasts yet again for 2008 and beyond. ...Read the whole story

  • TiVo: Viewers Decide, Movie Ads Hold Their Attention

    Data released Monday from TiVo, which has a service that tracks second-by-second viewing for live and time-shifted consumption, found that movie trailers drew significant viewer tune-in in April, along with spots in Apple's Mac vs. PC campaign. ...Read the whole story

  • truTV Inks Deals For 'Black Gold'

    The former Court TV, now action-reality focused truTV, has inked deals with several marketers tied to its new series about the search for oil in West Texas. Western Union will sponsor show vignettes, with commitments from Mutual of Omaha and Pizza Hut. ...Read the whole story

  • Outdoor Revs Up Site To Augment Channel

    The Outdoor Channel has given its Web presence a fresh coat of paint, so to speak. The network has re-launched its site, notably upgrading its video capabilities. A standout feature is the capability to view video in full-screen fashion. Full episodes of on-air series are available--along with social networking options. ...Read the whole story

  • NAB: Greater Awareness Of Impending Digital Shift

    Despite concerns over the change to all digital TV season, a new poll from the National Association of Broadcasters says there is almost universal awareness of the change. The $700 million public service campaign was launched last October. As part of the campaign, the FCC required broadcast stations to air least four 30-second public service announcements about the transition each day. ...Read the whole story

  • Radio Revenues Drop In May

    Total radio revenues probably dropped about 5% or 6% in May, compared to the same month in 2007, according to Jim Boyle, a veteran radio analyst with CL King & Associates. The bad news, based on an analysis of 20 out of 50 markets, dampens hopes that the slide in radio revenues was abating. ...Read the whole story