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by The Editor
Earlier this week, MediaPost hosted a C-level summit of the heads of the media services organizations of the six major agency holding companies for … Read the whole story
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by Joe Mandese
For all the focus on so-called media multitasking - the concurrent use of various media - a majority of people still consume certain media … Read the whole story
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by The Editor
Leading up to Media magazine's September 22nd Creative Media Awards in New York, MediaDailyNews will publish the synopses of the three finalists in various … Read the whole story
COMMENTARY
by Jack Feuer
The death of Q&A surveys is not entirely good news for ad and media shops. They need this kind of misleading and useless marketing … Read the whole story
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by David Goetzl
After lengthy negotiations, Discovery Communications is expected to become a stand-alone public company on Thursday and begin trading on the NASDAQ. The opening price … Read the whole story
by David Goetzl
Cablevision plans to alter the model for its newly acquired Sundance Channel, looking to boost distribution by moving away from pay TV. The company … Read the whole story
by Wayne Friedman
Despite some positive response to the TV industry's continuing change to digital from analog signals, the cable industry says trouble is ahead. Kyle McSlarrow, … Read the whole story
by Erik Sass
Ad pages might be down and circulation is unsteady, but magazine audiences are still growing, according to figures for the first half of the … Read the whole story
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by Erik Sass
Radio revenue is expected to drop 8% to 9% in August, according to veteran radio analyst Jim Boyle of C.L. King and Associates--making it … Read the whole story
by Wayne Friedman
Just before broadcasters release all their big premieres next week, one cable network, ESPN, showed off some muscle through its high-profile "Monday Night Football" … Read the whole story