Wednesday, September 17, 2008
  • The CEO Summit: Big 6 Media Chiefs Sound Off On The Economy

    Earlier this week, MediaPost hosted a C-level summit of the heads of the media services organizations of the six major agency holding companies for some off- and on-the-record conversation about their views on media, the underlying health of the advertising business, and the key threat and opportunity trends that are the focus of their attention. Beginning today, MediaDailyNews will publish portions of the on-the-record portion of a round table conversation with: Nick Brien, CEO of Interpublic's Mediabrands; Sarah Fay, CEO of Aegis Group's Carat; Maria Luisa Francoli, global CEO of Havas' MPG; Irwin Gotlieb, CEO of WPP's GroupM; Jack Klues, ... ...Read the whole story

  • Media Exclusive -- Literally: Study Finds Newspapers Most Devoted Medium, TV Is Not

    For all the focus on so-called media multitasking - the concurrent use of various media - a majority of people still consume certain media on an exclusive basis, according to new research released Tuesday by Mediamark Research Inc. But data, which comes from MRI's 2007 "MediaDay" study, indicates that the level of exclusivity depends on the location the media are being consumed in. ...Read the whole story

  • Discovery Goes Public, Begins Trading Thursday

    After lengthy negotiations, Discovery Communications is expected to become a stand-alone public company on Thursday and begin trading on the NASDAQ. The opening price will be determined when the market closes this evening. ...Read the whole story

  • Cablevision Rejiggers Sundance Channel

    Cablevision plans to alter the model for its newly acquired Sundance Channel, looking to boost distribution by moving away from pay TV. The company hopes to make digital basic the network's primary distribution avenue--where customers wouldn't have to pay extra beyond their monthly cable bill. ...Read the whole story

  • McSlarrow: Retrans Uncertainty Creates Cable 'Storm'

    Despite some positive response to the TV industry's continuing change to digital from analog signals, the cable industry says trouble is ahead. Kyle McSlarrow, CEO of the National Cable & Telecommunications Association, sees the expiration of retrans deals as a precursor to cable problems. ...Read the whole story

  • Print This: Magazine Audiences Up

    Ad pages might be down and circulation is unsteady, but magazine audiences are still growing, according to figures for the first half of the year from Mediamark Research and Intelligence. A comparison of MRI data for 95 leading consumer magazine titles from spring 2008 and spring 2007 revealed that 70 (74%) saw their audience increase, driving a total increase of 4.3%. ...Read the whole story

  • Sour Note: Radio Down 8%-9% in August

    Radio revenue is expected to drop 8% to 9% in August, according to veteran radio analyst Jim Boyle of C.L. King and Associates--making it the 16th straight month to see radio revenues decline. The consensus on Wall Street is for a 9% decline, according to Boyle, who wrote that radio "seems stuck in a new, discouraging territory," bedeviled by a secular downturn and worsening economy working in tandem. ...Read the whole story

  • ESPN's Football and 'Gossip Girl' Going Strong

    Just before broadcasters release all their big premieres next week, one cable network, ESPN, showed off some muscle through its high-profile "Monday Night Football" series. On the broadcast front, "Gossip Girl" made all the right noises. ...Read the whole story

Creative Media Awards Finalists: Media Plan

Leading up to Media magazine's September 22nd Creative Media Awards in New York, MediaDailyNews will publish the synopses of the three finalists in various CMA categories. The complete lineup can be viewed here. Finalists in the ...More

  • Media X: Garbage Out

    The death of Q&A surveys is not entirely good news for ad and media shops. They need this kind of misleading and useless marketing data to convince their clients that they're not as clueless as the ...More