• GM, Turner Bank With MediaBank: Donovan Challenger Making Gains

    In its battle to break Donovan Data Systems' stranglehold on Madison Avenue's media processing systems, challenger MediaBank has quietly racked up wins totaling more than $1 billion in media billings, including all the advertising buys for cable programming giant Turner Broadcasting System, and a portion of General Motors' media account. The momentum comes as MediaBank has been struggling to gain a foothold inside another major agency holding company, most of which have long-term contracts with DDS, and as its biggest supporter, Publicis' Starcom MediaVest Group, effectively remains under a gag order stemming from a protracted arbitration process tied to its ... ...Read the whole story

  • MediaBank Integrates With Google TV Ads

    MediaBank, the rebel software system upstart for media planners and buyers, has struck a major deal to integrate its systems with Google's growing TV Ad platform--a radical media-buying system in its own right. ...Read the whole story

  • Good News: Hershey Ups Ad Spending

    The CEO of chocolate maker Hershey Co. said lower ad pricing offers an opportunity to get more for less--and his company intends to take advantage of it. Hershey also plans to boost spending by as much as 25% to further capitalize. ...Read the whole story

  • Super Bowl Update: Slow Pregame Sell, 4 Game Spots Remain

    NBC has sold a number of remaining Super Bowl spots at less than its initial $3 million for a 30-second commercial price tag. As anticipated, the network has had a tough time selling much of its pre-game inventory. ...Read the whole story

  • NASDAQ Delists Young Broadcasting

    Burdened by what some investors believe is a prominent asset with a questionable future and, more broadly, the overall malaise in the ad market, station group Young Broadcasting has been delisted from the NASDAQ. ...Read the whole story

  • ZenithOptimedia Restructures For ROI, Goerlich Out As Research Chief

    Another top Madison Avenue researcher is moving on. Bruce Goerlich is out as the head of research at Publicis' ZenithOptimedia Group, MediaDailyNews has learned. His departure coincides with a restructuring of the agency's strategic resources and an "increased focus on ROI." ZenithOptimedia, which is known as the "ROI agency," Goerlich is being succeeded by Tom Love, presently head of strategic resources - West Coast, who becomes executive vice president-strategic resources, North America reporting to Tim Jones, CEO ZenithOptimedia, North America. ...Read the whole story

  • NBC Launches Neighborhood News Pages At O&O Sites

    In the hyper-targeted media world, the sweet spot is often local. To tap that potential, NBC Local Media has launched Neighborhood News Pages, available in nine O&O markets, including seven in the top 10. The sites, which aggregate news from NBC's local TV affiliates, as well as the Web, then organize the information by neighborhood. ...Read the whole story

  • Rivals Beware: FiOS Hits 1.9 Customers

    Verizon continued its steady challenge to cable operators, announcing that it now serves 1.9 million TV customers via its FiOS service. It's on pace to have as many subscribers as a top-five MSO by the end of this year. ...Read the whole story

  • SeeSaw Adds 8 Place-Based Video Networks

    SeeSaw Networks announced that eight new members have joined its portfolio of place-based digital networks, giving advertisers access to an additional 3.5 impressions per week, via a total of 700 venues. ...Read the whole story

  • Obit: James Brady, Dead At 80

    James Brady, who wrote the "In Step With" column for Parade for almost a quarter century, died Monday. ...Read the whole story

  • ICOM Elects 2009 Global Ad Board

    ICOM, a global network of independent ad and marketing agencies, has elected Rino Ferrari president and seven other members to the board of directors for 2009. Two members are elected to represent each of four geographic regions: Asia-Pacific, EMEA, Latin America and North America. ...Read the whole story

Media X: Turn It Up

NATPE was always a glorified bazaar that touted magnificent swag. Today, the TV industry recognizes digital is king and will eventually get the business model ... ...More

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