In its battle to break Donovan Data Systems' stranglehold on Madison Avenue's media processing systems, challenger MediaBank has quietly racked up wins totaling more … Read the whole story
MediaBank, the rebel software system upstart for media planners and buyers, has struck a major deal to integrate its systems with Google's growing TV … Read the whole story
Consumers are scared, confused and uncertain. During these harsh economic times, the immediate reaction for many brands is to cut advertising spend and to … Read the whole story
NATPE was always a glorified bazaar that touted magnificent swag. Today, the TV industry recognizes digital is king and will eventually get the business … Read the whole story
The CEO of chocolate maker Hershey Co. said lower ad pricing offers an opportunity to get more for less--and his company intends to take … Read the whole story
NBC has sold a number of remaining Super Bowl spots at less than its initial $3 million for a 30-second commercial price tag. As … Read the whole story
Another top Madison Avenue researcher is moving on. Bruce Goerlich is out as the head of research at Publicis' ZenithOptimedia Group, MediaDailyNews has learned. … Read the whole story
Burdened by what some investors believe is a prominent asset with a questionable future and, more broadly, the overall malaise in the ad market, … Read the whole story
In the hyper-targeted media world, the sweet spot is often local. To tap that potential, NBC Local Media has launched Neighborhood News Pages, available … Read the whole story
Verizon continued its steady challenge to cable operators, announcing that it now serves 1.9 million TV customers via its FiOS service. It's on pace … Read the whole story
SeeSaw Networks announced that eight new members have joined its portfolio of place-based digital networks, giving advertisers access to an additional 3.5 impressions per … Read the whole story
James Brady, who wrote the "In Step With" column for Parade for almost a quarter century, died Monday. Read the whole story
ICOM, a global network of independent ad and marketing agencies, has elected Rino Ferrari president and seven other members to the board of directors … Read the whole story