Aegis Group's Carat unit this morning released new forecasts for global ad spending in 2009 and 2010, the first from the agency since the … Read the whole story
HOLLYWOOD, Calif. -- The not-so-big secret about how online is changing TV is that traditional TV viewing will still be a big part of … Read the whole story
Signs are everywhere that quality is back. If this continues, the sky's the limit for the Old World discards. TV will come back. Plans … Read the whole story
OMD, the media-buying leviathan that represents McDonald's and Pepsi, has signed a top MindShare executive to head strategy. Ernie Simon becomes U.S. Chief Strategy … Read the whole story
Arbitron, the dominant radio measurement firm in the United States, said Tuesday that it will cut about 10% of its staff in the next … Read the whole story
MPG, the Havas media agency that has been on a recent winning streak, has picked up two additional pieces of business estimated at $100 … Read the whole story
Hallmark Channel is big on branding, which is why it has just announced an upcoming slate of 35 original movies for the 2009-2010 season … Read the whole story
Search consultants who handle media reviews lament that while agencies have made strides to integrate their traditional and digital capabilities, clients remain behind and … Read the whole story
First circulated in jest, then half in jest, the notion of a newspaper bailout is now dead serious with a proposal from U.S. Sen. … Read the whole story
"Dancing With the Stars" pulled a Nielsen preliminary 5.0 rating/13 share among 18-49 viewers, grabbing over 20 million viewers on average between 8 p.m. … Read the whole story