Wednesday, March 25, 2009
  • Carat Revises Ad Outlook. Calls For 9.8% Drop In U.S., 5.8% In Global Ad Spending

    Aegis Group's Carat unit this morning released new forecasts for global ad spending in 2009 and 2010, the first from the agency since the economy began to unravel. Carat's new prediction calls for U.S. ad spending to decline 9.8% in 2009, and rise 0.1% in 2010. Worldwide ad spending is projected to decline 5.8% in 2009, and rise 0.7% in 2010, the agency said. ...Read the whole story

  • Death Greatly Exaggerated: TV Key To Media's Future

    HOLLYWOOD, Calif. -- The not-so-big secret about how online is changing TV is that traditional TV viewing will still be a big part of the future. During an OMMA panel called "How Online Is Reshaping The TV Advertising Marketplace (and Vice Versa)," Manish Bhatia, president of advanced digital services for the Nielsen Company, says just looking at the increase in TV usage in the last year tells a big story. ...Read the whole story

  • Ex-MindShare Exec To Head OMD Strategy

    OMD, the media-buying leviathan that represents McDonald's and Pepsi, has signed a top MindShare executive to head strategy. Ernie Simon becomes U.S. Chief Strategy Officer in April, a new position. ...Read the whole story

  • Arbitron Realigns, Cuts 110 Staffers

    Arbitron, the dominant radio measurement firm in the United States, said Tuesday that it will cut about 10% of its staff in the next couple of weeks, or about 110 employees. The announcement comes a few weeks after Nielsen revealed plans to launch a competing radio measurement service and amid continuing criticism of its Portable People Meter service. ...Read the whole story

  • MPG Wins $100 Mil. In New Business

    MPG, the Havas media agency that has been on a recent winning streak, has picked up two additional pieces of business estimated at $100 million. The wins -- a consolidation of all planning duties for Boehringer Ingelheim, and planning and buying for Evian -- come soon after MPG won the Virgin Mobile and CBS Films accounts. ...Read the whole story

  • In Focus: Hallmark Channel Unveils 35 Movies For 2009-'10

    Hallmark Channel is big on branding, which is why it has just announced an upcoming slate of 35 original movies for the 2009-2010 season -- the most ambitious lineup in the network's history. ...Read the whole story

  • Siloed: Clients Lag Agencies In Integrated Opportunities

    Search consultants who handle media reviews lament that while agencies have made strides to integrate their traditional and digital capabilities, clients remain behind and may not be able to take advantage of their progress. ...Read the whole story

  • Senator Proposes Newspaper Tax Break

    First circulated in jest, then half in jest, the notion of a newspaper bailout is now dead serious with a proposal from U.S. Sen. Benjamin Cardin (D-Maryland), that newspapers receive tax exemption as nonprofit businesses if they elect 501(c)(3) status, like public radio and TV. ...Read the whole story

  • 'Dancing' Sees Ratings Stars
Media X: Past Perfect

Signs are everywhere that quality is back. If this continues, the sky's the limit for the Old World discards. TV will come back. Plans will include actual planning. Creative might even be good again. ...More