Tuesday, September 29, 2009
  • Nielsen: Mobile Video Use Lags Behind

    Mobile phones? Almost everyone uses one. Mobile video usage? Not so much. For all the promise of mobile video as a new media platform, in the second quarter, there were about 15.3 million active mobile video users. ...Read the whole story

  • Super-Natural: 'Valemont' Co-Brands With Verizon

    MTV is launching a new short-form supernatural mystery series, called "Valemont," which will combine TV, online and mobile story-telling. The collaboration with Electric Farm Entertainment, set to premiere today, features prominent brand integrations for Verizon Wireless, further highlighted by Verizon's role in the mobile distribution of the content. ...Read the whole story

  • NFL Goes Long: 'China Blitz'

    Looking to gain a foothold in perhaps the fastest-growing sports market, the NFL is using pop culture as an entry point in China and launching a reality series with a youth band. ...Read the whole story

  • IFC Shows Full 'Monty': 6-Part 'Python' Series

    Monty Python, the irreverent, iconoclastic comic troupe, is happily celebrating its upcoming 40th anniversary with a six-part documentary on the IFC channel, "Monty Python: Almost the Truth (The Lawyer's Cut)", airs October 18. ...Read the whole story

  • MediaBank Manages W+K Biz Ops

    Wieden+Kennedy's Amsterdam office has inked a deal with MediaBank to use its workflow system for managing production and accounting operations. ...Read the whole story