• Google Partners With Verizon Fios To Sell TV Ads

    Google has acquired more inventory for its auction-based TV Ads system, inking a deal with Verizon that gives it access to an additional 3.3 million homes. Google can place spots up for bid that run in local breaks on 50-plus cable networks on Verizon's FiOS service. DirecTV and Dish Network, collectively, and Verizon will give TV Ads the chance to sell space in a combined reach of 35 million homes. ...Read the whole story

  • Comcast-Controlled NBC Names Starting Management Lineup

    The new Comcast-controlled NBC Universal has decided to stay inside when it comes to promoting its advertising executives in the newly formed company. Longtime senior ad sales executive Marianne Gambelli will be president of NBC Network advertising sales. ...Read the whole story

  • Watch Me: More Viewers Time-Shift TV

    Around 20% more U.S. TV viewers are time-shifting versus a year ago -- which is about the same increase in overall time-shifted viewing Some 97.9 million people are regularly time-shifting on a monthly basis, up from 94.6 million, in the second quarter 2010, according to Nielsen. ...Read the whole story

  • Over The Rainbow: Cablevision Mulls Network Spinoff

    In regard to content, Cablevision is going the Time Warner route as opposed to Comcast. Cablevision said it is exploring spinning off its Rainbow programming unit, which includes networks AMC and IFC, by mid-2011. ...Read the whole story

  • PayPal, FourthWall Team With Canoe To Push T-Commerce

    PayPal and FourthWall Media have partnered with Canoe Ventures on developing new advanced advertising technologies. The new Collaborative Innovation Program will explore opportunities in interactive TV, VOD and addressable advertising. ...Read the whole story

  • Cablers Turn iPad Into Remote TV

    By early spring, Cablevision plans to launch a service that can turn the iPad into a mobile TV screen at home. Comcast also said it will debut a service later this year allowing customers to watch some content on the iPad wherever they are. ...Read the whole story

  • Drive Time: Toyota To Add IHeartRadio

    Internet radio's invasion of the automobile is continuing: Toyota will offer Clear Channel Radio's iHeartRadio mobile app as a factory-installed feature in some vehicles beginning next year. IHeartRadio offers users access to streaming audio from over 750 radio station Web sites and digital channels maintained by Clear Channel. ...Read the whole story

  • 'Financial Times' Helps Staff Buy iPads

    In a sign of how seriously publishers view the ramifications of the new wave of tablet computers, the Financial Times told its roughly 1,800 staffers they would receive a bonus of around $480 to purchase an iPad or similar tablet computer. That comes to $864,000 to equip the entire company with the latest in mobile computing technology. ...Read the whole story

  • What Goes Up, Doesn't Come Down: Nielsen Finds TV Defying Multimedia Gravity

    In a trend that appears to defy media planning logic, if not actual physics, America's consumption of TV continues to expand, despite the expansion of other multimedia options. In an update to its quarterly "State of the Media" reports, Nielsen Co. indicates that U.S. consumption of television continues to expand, albeit with a little help from a frenemy: the DVR. ...Read the whole story

  • Hispanics More Receptive To Online Advertising

    Online Hispanic consumers tend to be younger than non-Hispanic consumers -- and have better and more positive responses to online advertising; 31% enjoy watching ad messages. ...Read the whole story

  • Mag Bag: Newsweek.com, Daily Beast Combine Forces

    Despite contradictory and alarming statements from Newsweek CEO Stephen Colvin, Newsweek.com is not disappearing. It will be combined with The Daily Beast site, under its own banner and URLs. ...Read the whole story

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