Wednesday, December 22, 2010
  • Time-Shifted Viewers Still Watch Commercials

    Time was that DVRs were going to destroy TV's ad-supported model. But a new Nielsen report shows viewers watch a notable amount of commercials that they could zap, which is helping increase C3 ratings, the industry currency. ...Read the whole story

  • i-Opening: Americans Clamor For Tablet Computers

    More than one in five Americans already own or plan to buy a tablet computer by 2014, according to a survey of 2,288 adults conducted November 10-12 by Harris Interactive. Within this group, 78% said they will use the device for Web browsing, 75% for email, and 53% to read digital editions of books and newspapers. ...Read the whole story

  • AmEx Scores Major NBA Partnership

    American Express is back with the NBA after a five-year absence, but this round, the financial-services company has a big footprint and a focus on offering its cardmembers privileges around NBA games and events. ...Read the whole story

  • Census: Hispanic Population Is Booming

    The Hispanic population of the United States is growing by leaps and bounds, outpacing other ethnic groups and the population at large, according to the latest data from the American Community Survey, which administered the census. ...Read the whole story

  • Media Planning: Flaster Becomes SVP, Telemundo

    Lee Flaster has taken on an expanded role at Telemundo in its ad sales business, where he will look to build revenues for the Spanish-language network, but also sister operations. He moves to senior vice president, planning, strategy and business operations. ...Read the whole story


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