Thursday, December 23, 2010
  • Nielsen's New Year's Resolution: Find A Way To Measure TV Ads That Are Substituted Online

    Nielsen Wednesday began offering clients a sneak preview of its so-called "extended screen" ratings, which will add online audience estimates to the ratings of TV shows that are also distributed over the Internet. Nielsen said the previews would begin the week of Jan. 3, 2011, and said the data would "broadly demonstrate the impact of online viewing" on TV programming ...Read the whole story

  • MTV Ends Decade With Rock-Star Ratings

    On the backs of shows such as "Jersey Shore" and "Teen Mom," MTV said it will end 2010 with 16% higher ratings in its target 12-to-34 demo, marking its largest year-over-year jump since 1999. ...Read the whole story

  • Costs Come Down, HDTV Set Ownership Up

    A solid majority of U.S. homes now have an HD set, which is up from just 12% five years ago. The Leichtman Research Group reports that 61% of homes have at least one HD set, and about one-quarter have more than one. ...Read the whole story

  • New 'Philadelphia Inquirer' Editor: Wischnowski

    A 10-year veteran of The Philadelphia Inquirer has been named editor. Stan Wischnowski, serving as acting editor since October 8 when the Philadelphia Media Network acquired The Philadelphia Inquirer, Philadelphia Daily News and, is tapped for the top spot. ...Read the whole story

  • NFL Renews Westwood One Deal

    The National Football League has agreed to extend its deal, making Westwood One the NFL's exclusive network radio distributor. This renews access for Westwood's affiliates and advertisers to the popular sports content through 2014. ...Read the whole story

  • Fandango Bows iPad App

    Hoping to capitalize on the surge of interest in Apple's new iPad tablet computer, movie ticket seller and review site Fandango has introduced a new iOS app tailored for the device, giving iPad users access to a variety of new and established features. ...Read the whole story