Friday, January 28, 2011
  • PwC: Digital Activity Boosts Media M&A

    A new report shows 376 deals in the Internet space helped drive a 3% increase in the number of M&A transactions in the overall U.S. entertainment and media sector last year. The level outpaced overall M&A movement. Advertising and marketing deals showed an uptick. ...Read the whole story

  • Easy Radio Buying: Arbitron Integrates XML, TAPSCAN

    Radio ratings firm Arbitron will integrate Proposal XML -- a widely used software platforms for media transactions in TV and Internet -- with its own TAPSCAN system for radio ad sales proposals and evaluation, enabling the distribution of over 400,000 proposals to radio buyers per year. ...Read the whole story

  • Time Warner Cable: Profits Rise, Fewer Subscribers

    Time Warner Cable registered big profit gains for its fourth quarter -- but continued fewer video subscribers. The second-biggest cable TV operator in the country improved its net profit 22.2% to $392 million in the fourth quarter 2010, with revenues gaining 5.9% to $4.8 billion. ...Read the whole story

  • Healthier Food Ad Messages Generate Big Media Buzz

    Healthier messaging from big fast-food and confection companies is getting women to talk to each other. A six-month analysis from the Women at NBCU Brand Power Index shows that brands such as McDonald's, Nestle, and Frito-Lay are generating bigger online and offline buzz. ...Read the whole story

  • Repping Verizon Ups TWC Ad Sales

    A deal where Time Warner Cable serves as a sales rep for Verizon's FiOS service played at least a minor role in boosting the cable operator's ad sales near the end of 2010. TWC expects to see added gains this year, despite lack of political dollars. ...Read the whole story

  • Mag Bag: PixelMags Unveils Digital Publishing Portal

    Magazine publishers are getting more resources for creating digital editions for Apple's iPad and other digital platforms, with the unveiling of PixelMags' new 2.0 tools portal. The suite allows publishers to manage all aspects of their digital content, from interactive features and rich media integration to pricing and delivery of magazine apps. ...Read the whole story