• Arbitron, Marketron Unveil New Radio Tracking, Planning Tools

    As the radio business struggles to win back billions in ad spending, some of the key factors in getting advertisers to sign will be ease and accountability in terms of planning, buying, reporting and analyzing radio ads. Some of the major players in the radio business are introducing new Web-based platforms for tracking and analyzing radio spending and planning new radio ad campaigns. ...Read the whole story

  • NBC Live Promotes Prime Time Via Social Media

    Pushing another social promotional tool for its shows, NBC is launching a live social stream of conversation called NBC Live that will be synced to live airings of the network's prime-time shows. ...Read the whole story

  • 'Idol' Reigns As Season Nears End

    Ready for the final push into the season-ending May period, Fox kept up its dominant ways with "American Idol" taking most of a mid-April Thursday's rating points. ...Read the whole story

  • Yearbooks: Interactive Ads Kick Up Memories

    High school and college yearbooks can now utilize video, opening up a new ad opportunity. The system is reasonably simple: a person points a smartphone at a page and a related video pops up. It dovetails with the video world students have grown up in. ...Read the whole story

  • 'Friday Night Lights' Memorabilia Up For Auction

    Fans of the critically acclaimed but ratings-challenged "Friday Night Lights" can own a piece of the show -- via an online auction coinciding with the final season airing on NBC. ...Read the whole story

  • Discovery Teams With Big Producers

    Discovery Communications' studio arm said it has development arrangements with producers behind hits such as CBS' "Undercover Boss" and NBC's "Biggest Loser." The studio said it will work with All3Media and Shine Group, respectively, on a nonexclusive basis. ...Read the whole story

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