Monday, July 18, 2011
  • Media Buyers To Wall St.: We're More Cautious, Focused On ROI

    The outlook for the U.S. ad economy has grown "incrementally cautious," according to an informal survey of some big media buyers released this morning by the equity research team at Deutsche Bank. The survey of more than a dozen buyers representing over $5 billion in U.S. advertising budgets, mirrors the sentiment of some recent downgrades in the major agency holding companies' advertising outlooks, and is attributed mainly to the uncertainty surrounding the macro economy, as well as some micro factors such as media price inflation, and the trend toward so-called "ROI" media, such as search, and online display advertising. ...Read the whole story

  • More News Corp Fallout: Dow Jones Chairman Resigns

    Rupert Murdoch is cleaning house in an attempt to control the widening phone-hacking scandal at News International. Friday brought the resignations of Les Hinton, CEO of Dow Jones and publisher of The Wall Street Journal, who ran the U.K. newspapers during the period some of the phone-hacking occurred, and Rebekah Brooks, the embattled current chief of News International. ...Read the whole story

  • Internet Video Ads Skyrocket, Hulu Runs 1 Billion

    Some 5.3 billion video ads were viewed in June, 15% more than in May, wth Hulu leading the pack at 1 billion. The time spent watching video ads is up, with 49% of the U.S. population seeing Internet video ads. ...Read the whole story

  • IBM Improves Analytics For Digital Marketers

    IBM has announced a new suite of cloud-based real-time analytics for digital marketers. The new software will enable marketers to perform advanced segmentation and automate marketing execution based on multichannel data -- offline and online. ...Read the whole story

  • GAO: Kids' TV Needs More Content, Ad Oversight

    The U.S. Government Accountability Office says there needs to be more oversight for kids' programming, especially for cable and satellite broadcasters. ...Read the whole story

  • Burger King Clashes With Mindshare, Starcom Wins $300M Media Account,

    Burger King Corp. has a new U.S. media agency of record: Publicis Groupe's Starcom. The fast-food chain spends an estimated $300 million on ads; Mindshare, its previous media AOR, resigned the account in June, say sources, though Burger King called the parting "mutual." ...Read the whole story

  • Comedy Central Promotes 'South Park' With Fan Campaign

    Comedy Central will pump "South Park's" 15th season using a mass attraction at Comic-Con later this month. It includes a confessional booth that offers visitors a chance to appear on the network; this fall, there will be a line of "Cheesy Poofs" available at Wal-Mart. ...Read the whole story

  • 'Siempre Mujer,' CNN Target Hispanic Women

    Meredith Corp.'s "Siempre Mujer" is teaming up with CNN en Español in a new multimedia initiative geared to Hispanic women in the U.S. Drawing on the combined print, broadcast and digital assets of the two media partners, the effort will highlight stories of Hispanic women overcoming obstacles to achieve their ambitions. ...Read the whole story

Oprah: Guiding Her Brand Forward

What's puzzling about OWN's programming is that while fans can recognize what is "O"-worthy content and what is not, it appears that Oprah's employees can't seem to see what the audience sees. ...More