MediaDailyNews
Tuesday, October 18, 2011
  • McDonald's Launches McTV, DOOH Network

    The world's largest and most-recognizable fast-food chain is bringing entertainment, news, sports and video content to diners, creating a substantial advertising platform in the … Read the whole story

  • Canoe Issues Guidelines For iTV Symbol

    Canoe Ventures has issued guidelines for networks, operators and advertisers as it looks to tip viewers off to an ad with interactive capabilities. Under … Read the whole story

  • Advertisers Miss Key Targets In Hispanic Market

    Carat USA, the Aegis Group media shop, has completed a detailed new study of the Hispanic consumer segment and concluded that marketers are spending … Read the whole story

  • Despite Political Ads, Gannett Revs Sink

    Non-political TV advertising revenues were 4.7% higher in the third quarter versus the same period in 2010. Overall Gannett TV revenues sank $10.8 million … Read the whole story

  • U.S. Hispanics To Dominate Critical TV Demo

    Young-skewing TV networks might take note about big changes in four years: U.S-born Hispanics will command a dominant share of a key young TV … Read the whole story

  • ABC iPad Player App Popular: 47 Million Streams Served

    The iPad is proving to be a compelling portable DVR for millions of users. ABC, the earliest and arguably most aggressive network TV presence … Read the whole story

  • Request For Submissions: Agency Of The Year

    It's that time of year when the editors of MEDIA magazine invite nominations and submissions for its annual "Agency of the Year" awards. There … Read the whole story