• McDonald's Launches McTV, DOOH Network by Erik Sass

    The world's largest and most-recognizable fast-food chain is bringing entertainment, news, sports and video content to diners, creating a substantial advertising platform in the process. McDonald's is launching McTV in partnership with ChannelPort Communications. ...Read the whole story

  • Canoe Issues Guidelines For iTV Symbol by David Goetzl

    Canoe Ventures has issued guidelines for networks, operators and advertisers as it looks to tip viewers off to an ad with interactive capabilities. Under Canoe's plans, spots will include an "ExpandTV" logo on the screen, signaling that the remote control can be used for further engagement. The ExpandTV tipoff is intended for both advertising and programming. ...Read the whole story

  • Advertisers Miss Key Targets In Hispanic Market by Steve McClellan

    Carat USA, the Aegis Group media shop, has completed a detailed new study of the Hispanic consumer segment and concluded that marketers are spending dollars against the sector in highly inefficient ways, due to continued reliance on old assumptions and outdated methods of communicating with the Latino population. ...Read the whole story

  • Despite Political Ads, Gannett Revs Sink by Wayne Friedman

    Non-political TV advertising revenues were 4.7% higher in the third quarter versus the same period in 2010. Overall Gannett TV revenues sank $10.8 million in the period -- a decline mostly attributable to political advertising, which dropped $18.4 million. ...Read the whole story

  • U.S. Hispanics To Dominate Critical TV Demo by Wayne Friedman

    Young-skewing TV networks might take note about big changes in four years: U.S-born Hispanics will command a dominant share of a key young TV viewing group. Viacom-owned Tr3s: MTV, Msica y Ms, says young Hispanic-Americans will make up 65% of all 18-29 viewers by 2015. ...Read the whole story

  • ABC iPad Player App Popular: 47 Million Streams Served by Steve Smith

    The iPad is proving to be a compelling portable DVR for millions of users. ABC, the earliest and arguably most aggressive network TV presence on the iPad at its launch, now reports passing several milestones in streaming media to the tablet. ...Read the whole story

Follow MediaPost