The world's largest and most-recognizable fast-food chain is bringing entertainment, news, sports and video content to diners, creating a substantial advertising platform in the … Read the whole story
Canoe Ventures has issued guidelines for networks, operators and advertisers as it looks to tip viewers off to an ad with interactive capabilities. Under … Read the whole story
Carat USA, the Aegis Group media shop, has completed a detailed new study of the Hispanic consumer segment and concluded that marketers are spending … Read the whole story
Non-political TV advertising revenues were 4.7% higher in the third quarter versus the same period in 2010. Overall Gannett TV revenues sank $10.8 million … Read the whole story
Young-skewing TV networks might take note about big changes in four years: U.S-born Hispanics will command a dominant share of a key young TV … Read the whole story
The iPad is proving to be a compelling portable DVR for millions of users. ABC, the earliest and arguably most aggressive network TV presence … Read the whole story
It's that time of year when the editors of MEDIA magazine invite nominations and submissions for its annual "Agency of the Year" awards. There … Read the whole story