Friday, March 16, 2012
  • Mindshare Wins RAC Media Duties

    Mindshare, the global media services network, has been awarded media responsibilities for RAC (Rent-A-Center) in the U.S. and Puerto Rico. The assignment includes media planning and buying responsibilities for traditional broadcast TV and radio. ...Read the whole story

  • Yahoo Part Of Dodge Ram's Digital Country

    Yahoo Music this week launched its latest concert series on its first-ever branded music channel, Ram Country on Yahoo Music. The series kicked off with an invite-only, eight-song set on Feb. 29 at the Sound Kitchen in Tennessee. ...Read the whole story

  • Young Broadcasting CEO Cassara Resigns

    Young Broadcasting, the group with 10 stations that emerged from bankruptcy in 2010, said CEO Tony Cassara has stepped down as CEO and as a member of the board. Young will search for a new CEO as Deb McDermott remains as president. ...Read the whole story

  • AMC Records 12% Rev Hike

    AMC Networks grew nearly 15% in ad sales in the fourth quarter of 2011. This was part of an overall 12% increase in all revenue for its U.S. national cable networks totaling $305 million. The other big piece of the cable networks picture was its affiliate fees from cable operators -- that climbed 10% in the period. ...Read the whole story

  • NewsRight Strikes First Deal

    NewsRight, a company created by a consortium of big publishers to handle online licensing of their content, has struck its first deal, making content available to news aggregator Moreover Technologies, which -- for a fee -- supplies companies with news and information relevant to their area of business. ...Read the whole story

  • CW's Mobile App Airs Lineup Next Day

    Pushing the boundaries to where its young TV viewers are, as well as helping its TV advertising sponsors, The CW will launch a new mobile app where full episodes of its TV shows can be viewed the next day. ...Read the whole story

  • 2011 Newspaper Revenues Sink 7%

    Total newspaper ad revenues (including print and online) sank 7.3% to $23.9 billion in 2011. Total print revenues sank 9.2% from $22.8 billion to $20.7 billion. Online revenues increased 6.8% from $3 billion in 2010 to $3.2 billion in 2011. ...Read the whole story

  • Burnett Takes Ownership Stake In YouToo

    Mark Burnett, who has overseen a string of reality hits dating back to the launch of "Survivor," has taken an ownership stake in Youtoo, a TV network that allows people to upload videos of themselves. Burnett plans to use the Youtoo interactive technology to deepen audience participation. ...Read the whole story

  • Mag Bag: 'Cosmo Latina' Launches In May
The Pastry Economics Of Television

By investing in spot TV rather than network scatter, advertisers will get more for their money. ...More

  • Super Bowl Is Good Road Map For Upfront Buys

    Media buyers know how challenging it can be to accurately allocate budget to TV vs. online video and other emerging channels. There is no universally agreed way to determine exact allocation budgets, but this year's Super ...More