January 25, 2023
Friday, March 16, 2012
Mindshare, the global media services network, has been awarded media responsibilities for RAC (Rent-A-Center) in the U.S. and Puerto Rico. The assignment includes media … Read the whole story
Yahoo Music this week launched its latest concert series on its first-ever branded music channel, Ram Country on Yahoo Music. The series kicked off … Read the whole story
- COMMENTARY
By investing in spot TV rather than network scatter, advertisers will get more for their money. Read the whole story
- COMMENTARY
Media buyers know how challenging it can be to accurately allocate budget to TV vs. online video and other emerging channels. There is no … Read the whole story
Young Broadcasting, the group with 10 stations that emerged from bankruptcy in 2010, said CEO Tony Cassara has stepped down as CEO and as … Read the whole story
AMC Networks grew nearly 15% in ad sales in the fourth quarter of 2011. This was part of an overall 12% increase in all … Read the whole story
NewsRight, a company created by a consortium of big publishers to handle online licensing of their content, has struck its first deal, making content … Read the whole story
Pushing the boundaries to where its young TV viewers are, as well as helping its TV advertising sponsors, The CW will launch a new … Read the whole story
Total newspaper ad revenues (including print and online) sank 7.3% to $23.9 billion in 2011. Total print revenues sank 9.2% from $22.8 billion to … Read the whole story
Mark Burnett, who has overseen a string of reality hits dating back to the launch of "Survivor," has taken an ownership stake in Youtoo, … Read the whole story
Cosmopolitan, the iconic women's lifestyle magazine, is launching a Hispanic-focused, English-language version, Cosmo Latina, in May. The new magazine aims to attract beauty and … Read the whole story
