Monday, March 19, 2012
  • Toshiba Lights Up Shelton With Marketing Account

    Toshiba International Corp., a Houston-based unit that is part of Japan's global electronics giant, has awarded ad shop Shelton Group the marketing services account for its U.S. LED lighting products division. ...Read the whole story

  • P&G Backs NBC's Green Efforts

    For the second time since its launch in 2007, NBCUniversal's "Green is Universal" has landed a major consumer sponsor to support its environmentally conscious activities. P&G's ongoing "Future Friendly" eco-effort will partner with NBC's "Green is Universal" eco-initiative. The marketing effort starts March 19 and runs through "Earth Week" ...Read the whole story

  • Mobile Boosts News Audience, But Tech Cos. Grab Ad Revs

    The spread of mobile technology has been a boon for news consumption, bolstering the appeal of traditional news brands and even expanding long-form journalism. Technology intermediaries are capturing even more of the digital revenue pie, rather than news publishers, which need a better revenue model. ...Read the whole story

  • Company Reputation Translates Into Stock Value

    In the social media age, where word of a company can spread instantaneously over the Internet, many firms have reevaluated their PR efforts. A new study concludes that a public company's reputation can account for a huge portion of its stock value. In the case of firms in the Standard & Poor's 500 Index, reputation currently accounts for an average of 31% of share price. ...Read the whole story

  • Radio One Revenues Tumble

    Urban broadcaster Radio One had "an awful fourth quarter," according to CEO and president Alfred Liggins III, who confessed that the company's poor performance was "shocking." Total revenues dropped 9.4%, due to losses across all Radio One's major markets. ...Read the whole story

  • With CBS Airing NCAA, NBC Sitcoms Gain

    With CBS in NCAA Men's Basketball Tournament mode -- airing the first big night of the event on Thursday -- some networks expected the worst. But it turned out better than expected. ...Read the whole story

  • Sportsman Channel Hopes To Entice Advertisers With Nielsen Ratings

    The Sportsman Channel -- part of InterMedia Partners along with GMC -- has distribution in over 30 million homes, a benchmark many networks use in order to sell with Nielsen numbers. It wants to peel ad dollars away from the Outdoor Channel, which pulled in about $37 million in ad revenue in 2011. ...Read the whole story

  • ESPN Deportes, Top Hispanic Publisher Reach Deal

    ESPN's Hispanic-targeted network and leading Spanish-language newspaper publisher impreMedia have signed a deal involving content sharing and cross-promotional initiatives. ...Read the whole story

Television's Catch-22: Tough Choices For TV, Easy Choices For Advertisers

2012 promises to be the most tumultuous year ever in TV media buying as digital video gives advertisers more choices and TV networks more competition. More than 40% of ad expenditures in the U.S. are focused ...More