Sunday, April 1, 2012
  • Current Nixes Olbermann, Cites 'Values' Gap

    Just weeks before the big upfront advertising market is set to begin, the promising cable news channel Current TV and its high-profile news commentator Keith Olbermann have parted ways. ...Read the whole story

  • ANA: Clients Challenge Agencies To Cut Ad, Marketing Budgets

    The recession may be officially over, but marketers are under increasing pressure to find cost savings and reductions in their marketing and advertising budgets. Those efforts will impact ad shops, as many clients are asking their agencies to identify potential cost cuts that go beyond merely trimming ad-spending budgets. ...Read the whole story

  • MTV Takes 'Art Breaks' With MoMA

    MTV is turning to cutting-edge art to build interest. In partnership with an arm of MoMA and non-profit Creative Time, the trio will launch 10 original pieces of video art from a series of budding artists. ...Read the whole story

  • CRE To Study How Mobile Impacts TV Viewing

    The Council for Research Excellence, the Nielsen-funded group looking to advance industry research, said it has issued a request for proposal for a study on how the use of mobile digital devices is affecting TV viewing behavior. Devices include tablets, smartphones and laptops. ...Read the whole story

  • Big Newspaper Publishers Cut Work Force 7% in 2011

    While 2011 saw fewer announcements of layoffs and buyouts in the newspaper industry than previous years, attrition continued quietly and relentlessly, with the nation's biggest newspaper publishers trimming their combined work forces by 7.2% over the course of the year. ...Read the whole story

  • Fox Leads Season, CBS Closes In On Rival

    With around eight weeks left of the 2011-2012 television season, Fox is still leading the pack -- but in a much narrower race than a year ago. It's helped, in part, with the success of new comedy "New Girl." ...Read the whole story

  • Zenith Media Drives Awareness For Autism Speaks

    Given that consumer viewpoint, many agencies have adopted favorite causes or organizations as a way to drive change. For example, Interpublic and UM, both Interpublic agencies, have partnered with Free The Children. Publicis Groupe's Zenith Media has hooked up with Autism Speaks and is gearing up for a series of events in April to help drive awareness of the organization. ...Read the whole story