Wednesday, May 30, 2012
  • Omnicom Shareholders Reject NYC's Diversity Proposal

    Omnicom shareholders voted against a proposal from the Office of the Comptroller of New York City to disclose the company's EEOC filings that report annually a comprehensive breakdown of the company's workforce by race and gender across all employment categories. The proposal was defeated by a margin of 2 to 1, which the city found encouraging. ...Read the whole story

  • Newspaper Revs Sink 6.9%, Auto Ads Brake

    The latest figures for the newspaper industry show no evidence of a rebound or even stabilization in advertising revenues. According to the Newspaper Association of America, total ad revenues dropped 6.9% from $5.5 billion in the first quarter of 2011 to nearly $5.2 billion in the first quarter of 2012. This was due to declines in print ad revenues, which fell 8.2% to $4.36 billion over the same period. ...Read the whole story

  • DirecTV Names York Chief Content Officer

    DirecTV has made a major change regarding the crucial position of its top programming executive. Former AT&T and InDemand executive Dan York will take a new position as executive vice president of programming and chief content officer. He replaces Derek Chang, EVP of content strategy and development, who will leave at the end of the year. ...Read the whole story

  • Kinetic Scores 'Positive' Results WIth NFC-Enabled Outdoor Ads

    WPP out-of-home ad shop Kinetic and OOH vendor JCDecaux revealed results of their first joint large-scale test of ads enabled with so-called near field communications technology. They said 78% of the participating consumers reported having a "positive" experience, primarily citing the ease of use of the NFC technology, while more than 85% indicated they would use their phones to interact with OOH ads in the future. ...Read the whole story

  • Existing Investors Fuel Ace Metrix

    Ace Metrix, the research firm that helps advertisers test creative before launch and conduct analysis after, has finished an $8 million funding round. Holding company WPP and three venture capital firms accounted for the intake. ...Read the whole story

  • Mini-Series Soar, History Net Makes History With 'Hatfields'

    The hits keep on coming for cable network History. Its three-night "Hatfields & McCoys" miniseries over the Memorial Day weekend posted a historically big 13.9 million viewers during its original airing for the network. ...Read the whole story

Newspapers, Muscle and Innovation

Newspapers need a jolt. So it's interesting that Warren Buffet's Berkshire Hathaway is extending its reach into the sector by acquiring 63 newspapers around the country with a clear intent to buy more. Does he know ...More

  • Why Incentive Compensation Plans Fall Short

    While most of the shops surveyed pay their employees cash bonuses at year-end, they are allocated in a haphazard way. Bonus payments did not keep pace with revenue and profit growth. ...More