Monday, July 9, 2012
  • Key Political Races Flood Select Metros With Ad Dollars

    Ohio and Florida have two markets each among the top 10 in political spending this year. Both are major swing states in the presidential race and have hotly contested senate races generating spending. ...Read the whole story

  • News Analysis: Newspapers' Independence Threatened By New Owners

    The latest round of deals, with newspapers going for rock-bottom prices to buyers with overt political agendas, represents a new level of adulteration. The most prominent example of this is the recent acquisition of 'The San Diego Union-Tribune' by real estate developer Doug Manchester, who has openly stated that he intended the newspaper to be a "cheerleader" for a new downtown stadium. ...Read the whole story

  • Hampton Inn Bows 3D Ad In Movie Theaters

    Hampton Inn is taking its "Feel the Hamptonality" campaign to movie theater screens this summer in time for the peak travel season. In a first for the hotel category, the Hampton chain is using 3D ads in films starting with the new 3D "Spiderman" movie. ...Read the whole story

  • 'Remodeled' Revamped As DirecTV Show

    The short-lived CW reality show "Remodeled" is getting new life as a branded interactive show on DirecTV. ...Read the whole story

  • Media Deals Up, Value Hits $31 Bil

    There were more media deals in the first half of 2012 -- but at lower cash-flow multiples. There was a 6% rise in the number of media and marketing acquisitions, according to New York-based investment banker Berkery Noyes, to 834 deals for the first six months of 2012. The total value of transactions was up 27% to $31 billion. ...Read the whole story

  • FCC Fines Bailey Cable Over Retrans Status

    The FCC has fined a small cable operator for continuing to offer the Fox and NBC affiliates in the Baton Rouge, La. market shows in violation of retransmission consent rules. Bailey Cable TV kept the stations on air without a carriage deal for over a month, bringing a $30,000 penalty. ...Read the whole story

  • Aegis Acquires WGarden, Ups Digital Presence In France

    Aegis Group has acquired the search and related digital marketing assets of France's WGarden, the holding company has confirmed. Terms weren't disclosed, but Aegis said that the asset value of the acquired properties totaled $8 million. ...Read the whole story

  • Gannett's Payne Shares 'USA Today' Vision For Mobile

    USA Today has been among the publishers that are moving early into the mobile space. David Payne, SVP and chief digital officer at Gannett Co., discusses how the company's flagship newspaper is keeping up with the audience shift to connected devices. ...Read the whole story

Benjamin Franklin Wants You To Read This

As counterintuitive as this may sound, but a fact long since enshrined in the literature of psychology, is that human beings will identify with those they have been called upon to assist. This is called The ...More