Tuesday, August 26, 2014
The Demand Chain Is More Important Than The Supply Chain

The demand chain is simplicity on steroids -identify the right message, deliver the right experience. What consumers demand (or at least want), and it's possible to create brand loyalty beyond reason. That's achieved by focusing, not ...More

  • MTV's VMAs - What A Difference A Year Makes

    Was it me, or did MTV seem to tone down the outrageousness in last night's presentation of its annual Video Music Awards -- the 30th anniversary of the franchise? There was nothing particularly shocking or offensive ...More