Despite an apparent slowdown in the expansion of the advertising economy in recent quarters, U.S. ad spending is now projected to grow 4.9% next … Read the whole story
Digital's current 1% penetration of the overall U.S. CPG market will likely expand to 5% by 2018 (some categories could see penetration of 30% … Read the whole story
The mystery of who would acquire Twitch Interactive ended Monday after the company, along with its new parent, Amazon, confirmed the acquisition of the … Read the whole story
The demand chain is simplicity on steroids -identify the right message, deliver the right experience. What consumers demand (or at least want), and it's … Read the whole story
The IPG shop will focus on the promotion of Younger, a new TV Land program that debuts in January, as well other new and … Read the whole story
Big media companies are moving to lessen their reliance on advertising revenue in favor of other sources of revenue including subscriptions, syndication and production … Read the whole story
The Chinese government plans to launch its own operating system in October to lessen its dependence on Microsoft and Google, as well as build … Read the whole story
Driver Digital, a cross-platform family company, will represent the YouTube star of "Its JudyTime" and "ItsJudysLife" for new media and product launches. Judy Travis, … Read the whole story
As part of its ongoing war on spam, Facebook on Monday vowed to reduce "click-baiting" headlines, and improve the formats in which shared links … Read the whole story
Turn, a company with both a demand-side platform (DSP) and data management platform (DMP), has upped its ante on programmatic TV via a partnership … Read the whole story
Live Nation, a live event (i.e. concerts) promotion company, on Monday announced the appointment of Mike Finnegan as VP of programmatic and product innovation, … Read the whole story
Albeit in India, Mozilla is getting into the hardware business with the launch of its first smartphone. Setting the Cloud FX apart from your … Read the whole story
Marco Bertozzi, EMEA and North America president of Audience on Demand, VivaKi's trading desk, told Beet.TV that buying inventory on open exchanges via real-time … Read the whole story
Was it me, or did MTV seem to tone down the outrageousness in last night's presentation of its annual Video Music Awards -- the … Read the whole story