COVER STORY
For the record, I hope I am never spotted with a shoebox strapped to my head, which -- far as I can tell -- is essentially what Oculus VR is all about. (You know, that virtual reality company that Facebook bought this week for $2 billion?) And you thought people who wore Google Glass looked like … Read the full story by Catharine P. Taylor
NewsFacebook's $2 billion purchase of virtual reality goggle-maker Oculus VR is a long-term bet on the future of computing that won't pay immediate dividends for the social networking giant. That's … Read the full story by Mark Walsh
- Commentary
Where consumer behavior and connected devices intersect is the crux of the opportunity that exists for advertisers. To make sense of this intersection we must consider two key areas: the … Read the full story by Justin Smith
- News
Ad-supported free games are finally catching on. Some 86% of gamers prefer free games with ads compared with paid games without ads, per a white paper from WildTangent Media, Electronics … Read the full story by Laurie Sullivan
CommentaryI never imagined I'd cover an industry keynote touching on the subjects of, among other things, 3D printing, drones, Big Data, and neuroplasticity -- but that's pretty much what the … Read the full story by Joe Mandese
- Commentary
Somehow HBO and AMC -- and now other cable channels -- have exorcised the Demons of Closure. They subscribe to a narrative arc, not a fever chart, and permit audiences … Read the full story by Bob Garfield
NewsTV broadcast networks cost-per-thousand viewer prices are still tops among all media in 2013 -- with digital in-stream video CPMs higher than cable TV. Both TV broadcast and cable TV … Read the full story by Wayne Friedman
- Commentary
Digital and online platforms won't be eroding much traditional broadcast and cable upfront dollars -- not unless marketers like to spend more money per thousand viewers. This is the time … Read the full story by Wayne Friedman
NewsIn the first update so far this year from a major agency holding company, Dentsu Aegis' Carat unit has upgraded its outlook for the global ad economy, boosting its growth … Read the full story by Joe Mandese
- Commentary
The notion that media owners might sell media directly to brand marketers on a widespread basis has always seemed improbable to us. Google's rise over the first half of the … Read the full story by Brian Wieser
NewsKSL Trustee David Gottlieb has asked a U.S. Bankruptcy Court to void a settlement agreement struck by the agency and former client Cumberland Packing Corp., marketer of Sweet'N Low. The … Read the full story by Steve McClellan
NewsGoogle reclaimed the No. 1 spot in desktop traffic in February for the first time since last June, ending Yahoo's eight-month reign, according to the latest figures from comScore. The … Read the full story by Mark Walsh
CommentaryThe newsweekly may be at death's door, but the last one left, "Time," is making a good final stand. Its newly relaunched site works especially well on devices, and is … Read the full story by Steve Smith
- Commentary
The April, 2014 issue of "Vogue" hit newsstands yesterday, proving that the Kim/Kanye cover portrait, so instantly ridiculed on social media last week, was not some fake meme, but rather, … Read the full story by
CommentaryWhat better way to end the week than with Joan Rivers' triumphant return last night to NBC's "Tonight Show" after being banished by former hosts Johnny Carson and Jay Leno … Read the full story by Ed Martin
- News
Apple is doing a lot of talking about what consumers will see and hear on their devices whether or not they bear an Apple logo. Read the full story by Thom Forbes
NewsJohn Montgomery, chairman of the group's Media Leadership Council, outlined the agenda at the 4As conference in Los Angeles last week. The council picked three areas to focus on to … Read the full story by Steve McClellan
NewsThe most profitable media company last year isn't one with an immediately recognizable brand name -- Liberty Media Corp. Liberty Media rose to the top of the media heap, largely … Read the full story by Wayne Friedman
- Commentary
Last year, Google Flu Trends blew it. Even Google admitted this. It over-predicted the occurrence of flu by a factor of almost 2:1. Which is a good thing for the … Read the full story by Gord Hotchkiss
NewsIt's the second deal that SapientNitro has done for a creative agency this year, following its January acquisition of multicultural specialist La Comunidad. Read the full story by Larissa Faw
NewsLook out, Twitter -- Instagram is gaining on you. Use of the photo- and video-sharing service jumped 35% in the U.S. last year to nearly 35 million people on a … Read the full story by Mark Walsh
NewsBob Barocci, former president and CEO of the Advertising Research Foundation, died Thursday. He was 72. Barocci, who was a long-time ad agency executive prior to joining the ARF in … Read the full story by Joe Mandese
