COVER STORY
It took nineteen months, but we finally have a tweet that comes close to living up to the real-time promise put on display at the 2013 Super Bowl by Oreo. Ladies and gentlemen, I present the Tide tweet, complete with twitpic (below). Marvel at the deftly handled brand tie-in! Ooh and aah at the duct … Read the full story by Catharine P. Taylor
- Commentary
We should be afraid of a company that serves 15% of mankind and treats them like lab rats...or worse. "The Wall Street Journal" reported that concurrent with the emotions experiment … Read the full story by Bob Garfield
- Commentary
A film noir for the digital age: a prostitute (a.k.a. "sex worker") was arrested in connection with the death of a Google executive from a heroin overdose after a late-night … Read the full story by
NewsAmazon unfairly allowed young children to rack up charges on their parents' credit cards by making in-app purchases, the Federal Trade Commission alleges in a lawsuit filed on Thursday. The … Read the full story by Wendy Davis
- Commentary
There's been significant discussion around GroupM's decision to forego open ad exchanges, opting instead for deal IDs and private marketplace deals with "premium" publishers. A couple of key reasons/concerns for … Read the full story by Seth Ulinski
- Commentary
It's been predicted for years, and now it's happening: Major brands are turning away from agencies and building in-house advertising teams. Even Apple is now getting in on the in-house … Read the full story by Jeff Kaldahl
NewsThe WPP CEO believes that procurement influence will dwindle with the passage of time since the big recession and as marketers realize that they can't "cost-cut their way to growth." … Read the full story by Steve McClellan
NewsThe win, after a formal review, expands the relationship between the WPP shop and Comcast-owned NBCU, which selected Maxus for traditional domestic media duties in 2011. The digital assignment will … Read the full story by Steve McClellan
NewsThanks to some quadrennial effects -- especially the World Cup and the Winter Olympic Games -- the rate of global advertising growth will more than double this year, according to … Read the full story by Joe Mandese
- Commentary
Are you still looking to hire a digital marketing specialist? If so, put on your Members Only jacket, pick up your Newton, and get back in your Model T Ford … Read the full story by Cory Treffiletti
NewsTV/radio station deal-making slowed down for the second quarter of 2014 -- partly as a result of new Federal Communications Commission rule-making. Mergers and acquisition value dropped to $1.85 billion … Read the full story by Wayne Friedman
- Commentary
The majority of digital marketers say that digital advertising hasn't lived up to its promise and feel that branding ads bought via programmatic methods raises concerns. They are searching for … Read the full story by Jack Loechner
NewsTwitter has found its first global media chief in Katie Jacobs Stanton, formerly vice president of international market development at the micro-blogging giant. Strengthening its media ties, Twitter recently agreed … Read the full story by Gavin O'Malley
- Commentary
Re/code recently shared a few mockups of a rumored new Twitter "Buy now" button, which was apparently leaked by shopping app Fancy. So what do I think of it? I … Read the full story by Joseph Jaffe
- News
Google's YouTube also recorded 300 million viewing hours a day. Although those figures are mighty impressive, the Web site -- The Information -- says both could be viewed as less … Read the full story by P.J. Bednarski
NewsOverall, client ad spending was up 4.2% for the month versus a year ago -- outpacing May, when year-to-year spending was up 3.3%. By category, food, hobby, auto and cosmetics … Read the full story by Steve McClellan
NewsThe new practice, headed by agency Managing Director Jeff Malmad, will explore how brands can take advantage of the growing wearable technology sector. The agency is striking partnerships with companies … Read the full story by Steve McClellan
NewsCBS' second piece of its big original scripted programming effort this summer -- "Extant" -- offered up a modest performance for its premiere. Starring Halle Berry, it posted the best … Read the full story by Wayne Friedman
NewsDon Epperson, a pioneering digital ad executive who helped pave Madison Avenue's way into programmatic media-buying, is reuniting with Spain's powerful Rodes family to create a new digital holding company … Read the full story by Joe Mandese
CommentaryWhat do you get when 200 brands and agencies advertise on millions of sites using 300 trillion bytes of data? Zero masters. At least not yet. Perhaps that's one reason … Read the full story by Tyler Loechner
- Commentary
The rise of programmatic media trading has made auditing media rebates a much more complicated affair, making it easier for agencies and trading desks to avoid disclosing rebates at all. … Read the full story by Brian Wieser
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Welcome to a world of multiple exchanges, complex algorithms, confusing jargon, aggressive middlemen, and tuned-out clients. Sound familiar? Well, it's not ad tech. It's Wall Street. The eerie parallels between … Read the full story by Justin Evans
- Commentary
Some days it's hard to know what to be outraged by. Take, for example, Facebook's now-infamous manipulation of 700,000 users' News Feeds. What say you? Outrage or no? If you … Read the full story by Kaila Colbin
- Commentary
Sen. Al Franken (D-Minn) doesn't really like the idea of an AT&T-DirecTV merger. He's worried the big combined company will have too much leverage -- forcing customers into packages they … Read the full story by Wayne Friedman
- Commentary
Regulators who are evaluating AT&T's bid to take over DirecTV should consider the telecom's recent history of "skirting the spirit" of neutrality principles, Sen. Al Franken (D-Minn.) says. "AT&T allegedly … Read the full story by Wendy Davis
NewsDay trips remain the most popular activity for families, with 77% of those with kids under 18 planning at least one such outing, an 8% increase from last year. And … Read the full story by Sarah Mahoney
NewsABC on Thursday announced the appointment of Mike Dean as its vice president of programmatic and data-driven sales, a new position at the company. ABC has been an active player … Read the full story by Tyler Loechner
