Spotty outages reported Friday morning on a variety of Google services, including search, hit the northeastern U.S. and parts of Australia. Most of those users rely on Google services from … Read the full story by Laurie Sullivan
Last year, Publicis Groupe created One Citi Global to manage creative, digital and production responsibilities and now the holding company will add media buying and planning duties. Read the full story by Larissa Faw
If trend lines are to be drawn into the future from recent events, the death of the news brand is coming. The clock started not with the rise of the … Read the full story by Tom Goodwin
David Berkowitz, the CMO of MRY, and one of the brighter bulbs in the interactive firmament, this week wrote (tongue not entirely in cheek) a byliner that outlined "How to … Read the full story by George Simpson
Rentrak and AMC Networks have struck a partnership to develop a cross-platform effort for TV program viewing -- one that will show incremental viewer "reach." The effort will integrate viewing … Read the full story by Wayne Friedman
GroupM's anti-fraud stance is to be applauded but agencies must wonder if they've done enough to prevent a huge account or two from going direct? Read the full story by Sean Hargrave
Does the new emissions scandal represent a sinister underbelly of the entire Wolfsburg, Germany-based operation, or a desperate guerrilla episode involving a small team and around one engine to meet … Read the full story by Karl Greenberg
Every so often a news event comes along that seems bigger than the news it is actually making. That's the way I feel about the news surrounding the ad-blocking features … Read the full story by Joe Mandese
WPP's GroupM said on Wednesday that it will require the ad networks and exchanges it works with to participate in an anti-piracy initiative developed by the ad industry's Trustworthy Accountability … Read the full story by Wendy Davis
I urge those seeking elected office in 2016 - and the folks who are planning their media - to take a look at Targeted Victory's 50statesofwaste and learn from the … Read the full story by J. Max Robins
Mobile broadband is the fastest-growing information and communication technology (ICT) service in history, taking just five years to achieve 1 billion users. Global mobile cellular subscriptions (not users) will exceed … Read the full story by Ben Frederick
What has the greatest impact on whether a new series gets that all-important viewer sampling? Before a new series debuts, on-air promotion is still the most effective way to get … Read the full story by Steve Sternberg
Whose fault is it that ad blockers are the 21st century's version of DDT, and as indiscriminately deployed, ridding us of a pestilence but also doing grave harm to useful … Read the full story by Bob Garfield
Overall growth has been reduced to 4%, which is in line with other recent agency forecast downgrades. But Carat, part of the Dentsu Aegis Network, has upgraded its digital and … Read the full story by Steve McClellan
CNN's "Battle of the Network Star Republicans /Part Deux" turned out to be an unexpectedly long, and strange, political/pop cultural/TV mashup. So many flashes of this "debate" seemed to suggest … Read the full story by
Broadcast TV networks in August, for the most part, continued to see TV marketers placing more effort around buying TV inventory closer to airtime -- in the scatter market -- … Read the full story by Wayne Friedman
I've been meaning to write about Satish Polisetti ever since I met him last fall. Yesterday he gave me a news hook for jumping in, announcing that he closed the … Read the full story by Joe Mandese