After years of struggling with the fundamental ad technology question -- is it best to build, buy or rent -- WPP has decided it … Read the whole story
So up in Toronto it's perfectly fine to beat the crap out of your fellow advertising and media types. Yeah, back for its fifth … Read the whole story
Martin Sorrell may believe that marketers taking programmatic tech in-house and forgoing agency trading desks is "a temporary phenomenon," per "The Wall Street Journal" … Read the whole story
Global ad spending is back on a healthy expansion track, and much of it -- not surprisingly -- is coming from the rapid consumer … Read the whole story
We have our answer: 9 1/2 years. That is how long the entire agency business lives in denial after being informed, politely but firmly, … Read the whole story
Boyle replaces Beth Ann Kaminkow who left the Dallas-based agency in June. Read the whole story
Jonah Bloom, chief strategy officer, and Matt Powell, chief information officer, are adding co-president responsibilities to their current duties and will report to Ed … Read the whole story
Not the easiest airport to navigate under any circumstances, LAX is undergoing a major renovation. Phelps has designed a campaign to help travelers cope … Read the whole story
The acquisition will make Shanghai VML's second-largest operation next to Kansas City, where the agency is headquartered. Read the whole story
"The journey to a complete ad campaign taught us that we need to think differently about ourselves in order to allow our customers to … Read the whole story
State Farm recently partnered with Broadway Video Entertainment, the media and entertainment company owned by Lorne Michaels, so expect to see a rebirth of … Read the whole story
SK+G hired four new employees throughout its media, CRM and interactive divisions. Nikki Velez is the newest member of the media team, tapped as … Read the whole story
Atlanta-based agency, Breensmith, added three new accounts to its roster of clients, winning two after formal reviews. Following a review, Breensmith will handle creative, … Read the whole story