• by Steve McClellan  @mp_mcclellan, September 22, 2014

Dallas-based TracyLocke, part of Omnicom Group has hired Hugh Boyle to be the agency’s new CEO, effective in November. He replaces Beth Ann Kaminkow, who left the agency in June.

Boyle will work with Mike Lovegrove, president and Chief Creative Officer of the agency and other senior managers there.

“Hugh is a highly motivated, positive, strategic and creative thinker with a deep understanding of the importance of digital technology across all communications, disciplines and channels,” Lovegrove said. “I look forward to working closely with him to take our Buy Design philosophy to another level."

Boyle has worked in the digital marketing industry for nearly two decades, most recently specializing in digital in activation and shopper marketing. Prior to joining TracyLocke, he served as Global Chief Digital Officer of Geometry Global in London and most recently Chicago.

During this time, Boyle was responsible for guiding and overseeing the development of its digital shopper marketing centers of excellence in major global hubs, as well as crafting the network’s digital thought leadership platforms.

Before his role at Geometry Global, Boyle joined the Ogilvy Group as part of an acquisition in 2005 to build OgilvyAction’s global digital activation business. Earlier, Boyle ran his own digital media production company.

Boyle has worked with clients such as Virgin Mobile, Motorola, Coca-Cola, HSBC, Toshiba, Panasonic, GSK, Volvo and Vodafone.