Will Apple's push to collect mapping data with drones help build out and support an ad-targeting network? Read the whole story
New York-based Manifest is an agency that is into things like persona development, customer journey, mental model development, digital anthropology, immersive experiences and other … Read the whole story
Ad executives overwhelmingly believe the ad industry is the rightful owner of data generated by digital ads served to consumers' browsers and devices vs. … Read the whole story
Developed with agency O'Keefe Reinhard & Paul (OKRP), the "Gift the Experience" campaign includes two TV spots that separately showcase the experiences, including sky-diving … Read the whole story
The Ad Council indicated that given the outsized effect of digital media on campaign donations (based on an analysis by Millward Brown), a new … Read the whole story
Falzano most recently was Executive Director, Client Services at the agency and managed client relationships and initiatives for brands including IHG, Pernod Ricard, CBRE … Read the whole story
Addressable TV continues to heat up as a topic. It's exceptional media, but continues to be a small fraction of TV by spend. EMarketer … Read the whole story
Santa knows many things, but technology is not one of them. Last year, Santa was hacked by the Bah Hum Bug and his naughty/nice … Read the whole story
TBWA\Group Malaysia named Gigi Lee as chief creative officer, beginning in January. She will be responsible for driving the creative output across all clients … Read the whole story
Crossmedia was named media agency of record for Terra's Kitchen, a healthy meal kit delivery service that delivers ingredients to consumers in eco-friendly reusable … Read the whole story