by Richard Whitman on Apr 14, 1:21 PM
The Cleveland Cavaliers will debut their version of the AR experience during game 1 of their playoff series with the New York Knicks this weekend. The team is dubbing it the "Cavs Arcade."
by Richard Whitman on Apr 13, 1:47 PM
The man behind it is serial entrepreneur Rajiv Dingra, who built and then sold a leading digital and social agency to Dentsu back in 2015.
by Richard Whitman on Apr 12, 3:04 PM
The award recognizes a lifetime of service to creativity. Hoffman, W+K's Chief Creative Officer joined the agency 40 years ago as employee No. 8.
by Richard Whitman on Apr 11, 2:54 PM
The "SmartAssets" platform was developed by employees of Locaria, a multilingual content and media consultancy within the group to help brands manage their content libraries.
by Richard Whitman on Apr 10, 2:51 PM
The Lions award is bestowed on someone who has made a significant and positive difference in the world. Chouinard is being recognized for his lifelong commitment to environmentalism and philanthropic contributions.
by Richard Whitman on Apr 9, 1:12 PM
The client, West Coast University, hopes the campaign takes the conversation beyond education in healthcare, to demonstrate the power of care as a "value system."
by Richard Whitman on Apr 6, 4:00 PM
The campaign is designed to show how artificial intelligence and human intelligence are a "dream team," just like Max and his caddie Joe, as the latter anticipates the golfer's every need on the course.
by Richard Whitman on Apr 5, 11:57 AM
The two organizations have worked together in the past and are now combining to take on some of today's challenging issues like mental health, substance use, the environment and transportation safety, particularly as they pertain to underserved communities nationwide.
by Richard Whitman on Apr 4, 2:54 PM
The agency's work includes supporting major sponsorship deals for Nissan and developing TikTok assets for UEFA EURO 2020. It also helped to launch Peloton in the UK market.
by Richard Whitman on Apr 3, 10:05 AM
Most consumers (87%) say they have heard of AI. But that figure drops to 61% who claim to "somewhat understand" what generative AI is and how it works.