Thursday, June 25, 2009
  • Google Unleashes AdSense For Mobile Applications

    Google plans to unveil AdSense for Mobile Applications Wednesday. the tool allows companies that develop applications that run on Apple's iPhone and Google's operating system Android to earn revenue by displaying text and image ads along with their apps. ...Read the whole story

  • The App Store Has A Mighty Long Tail

    A new report underscores just how long the long tail is in Apple's App Store. More than half of iPhone applications have less than 1,000 active users and only 5% had more than 100,000 users as of May, according to the latest monthly metrics report from mobile ad network AdMob. ...Read the whole story

  • Mobi War: Ad Nets Competition Heats Up

    With more than 1 billion iPhone apps downloaded and a string of Apple competitors opening their own app storefronts, Google and other companies are vying to be the ad networks of choice for mobile apps. To that end, mobile ad network Greystripe Tuesday announced it would guarantee iPhone app developers at least 25% higher CPMs than competitors for 60 days. ...Read the whole story

  • Newspapers Get Verve, Deliver Mobile Content, Ads

    A number of big newspaper publishers have struck deals with Verve Wireless to create systems for delivering content to mobile devices, including cell phones and PDAs. Belo, Cox Newspapers, Hearst and MediaNews Group are all using Verve to "mobilize" their content. ...Read the whole story

  • Verizon and Alltel Pay Up For 'Free' Ads

    Verizon Wireless and its subsidiary Alltel Communications have agreed to pay $1.5 million to the state of Florida to resolve an investigation by the state Attorney General into deceptive Web ads for "free" ringtones. The settlement marks the latest chapter in Attorney General Bill McCollum's longstanding investigation into Web ads that promise free mobile content, but actually are for paid subscription services. McCollum has previously settled with other players in the mobile content market, including AT&T and AzoogleAds. ...Read the whole story

  • Verve To Power Newspaper Mobile Sites

    Mobile developer Verve Wireless Thursday announced agreements with newspaper publishers including Media News Group, A.H. Belo Corp., Hearst Corp. and Cox Newspapers to create mobile sites for newspapers including The Denver Post, The Dallas Morning News and Palm Beach Post. Through the partnerships, Verve will also create versions of newspapers' mobile sites geared to the iPhone's and provide mobile video delivery across other popular smartphones including the BlackBerry. ...Read the whole story

    Screwing With Google

    Google's formal announcement that it was feeding AdWords placements into iPhone and Android apps took me by surprise today. I thought this had started a while ago. For a couple of weeks now I have been ...More