Monday, August 31, 2009
  • AmEx Expands Partnership With U.S. Open

    The American Express "Challenge a Pro" uses interactive GreenScreen technology. Fans are invited to "virtually" play against tennis pros Sam Querrey or Caroline Wozniacki on-site at the U.S. Open "SmashZone." A digital video is captured and then sent to the participant via text, MMS or email, which can also be shared with family and friends and posted to their social networks. ...Read the whole story

  • FCC Launches Full-Scale Probe Of Wireless Industry

    After months of controversy surrounding wireless companies, the Federal Communications Commission voted unanimously on Thursday to launch a wide-ranging probe of the wireless industry. "We are transitioning from a voice-centric world to a world of ubiquitous, mobile Internet access," said FCC Chairman Julius Genachowski. "This transition promises to increase the pace of innovation and investment, but only if we have an open and competitive marketplace that gives every great idea a chance to make its way to consumers so that the best products or services win." ...Read the whole story

  • Publicis' Goerlich, Vinson Land At Rentrak: Will Develop New Video Ad Research

    Bruce Goerlich, a long-time Madison Avenue media research guru who most recently was the top researcher within Publicis' ZenithOptimedia Group, has landed as Chief Research Officer at Rentrak Corp., one of a group of companies vying to develop a commercialized research marketplace from the burgeoning universe of digital set-top devices. ...Read the whole story

  • Gartner: Mobile Advertising To Grow 74% In 2009

    A new Gartner report projects that mobile ad spending worldwide will grow 74% this year to $913.5 million but not really accelerate until 2011, when advertisers are expected to boost mobile spending as part of an overall shift toward digital marketing channels. ...Read the whole story

  • Wi-Fi Access Points Could Be Ad-Targeting Goldmine

    Behavioral targeting may no longer mean that the advertiser buys media armed with a browser-based cookie and a pixel tag. It appears that public Wi-Fi access hotspots can tell more about a person than some initially thought. ...Read the whole story

  • N.Y. Toy Store Mobilizes A Scavenger Hunt

    The small New York firm is using a digital idea that is big in Japan to get people engaged in a lighthearted way with the Kidrobot brand: QR codes. The codes are central to Kidrobot's five-day scavenger-hunt in New York City called "Dunny Hunt." The effort, highlighting Kidrobot's 2009 Dunny Series of toys, requires participants to use their smartphones to scan QR codes on Kidrobot promotional items hidden around town. ...Read the whole story

Fall Mobile Resolutions

"You need a vacation, Dad," says my daughter. "Knock it off or I will write about you in the next column," I reply. "Fine," my daughter says. "And don't forget to tell them what a crank ...More