Mobile may not yet have its own promotional Week in New York, but the industry is crashing Advertising Week this year with its own one-day event. Sponsored by Jumptap, Admob, Quattro Wireless and Mojiva, the Mobile Ad Summit might better be called the Mobile Ad Network Summit. ...
The American Express "Challenge a Pro" uses interactive GreenScreen technology. Fans are invited to "virtually" play against tennis pros Sam Querrey or Caroline Wozniacki ... Read the whole story
After months of controversy surrounding wireless companies, the Federal Communications Commission voted unanimously on Thursday to launch a wide-ranging probe of the wireless industry. ... Read the whole story
Bruce Goerlich, a long-time Madison Avenue media research guru who most recently was the top researcher within Publicis' ZenithOptimedia Group, has landed as Chief ... Read the whole story
"You need a vacation, Dad," says my daughter. "Knock it off or I will write about you in the next column," I reply. "Fine," ... Read the whole story
A new Gartner report projects that mobile ad spending worldwide will grow 74% this year to $913.5 million but not really accelerate until 2011, ... Read the whole story
Behavioral targeting may no longer mean that the advertiser buys media armed with a browser-based cookie and a pixel tag. It appears that public ... Read the whole story