Friday, October 22, 2010
  • Subscriber Gains Underscore iPhone's Importance To AT&T

    The record 5.2 million iPhones that AT&T; reported activating in the third quarter only highlighted the company's reliance on the Apple smartphone as it faces losing exclusive distribution of the device next year. ...Read the whole story

  • Greystripe 4Q Figures Show Growing Demand For Mobile Advertising

    Mobile ad network Greystripe has been one of the indirect beneficiaries of Apple's iAd launch earlier this year. To provide some insight on growing demand for mobile advertising, Greystripe today released some figures comparing its business now to a year ago. The company is forecasting fourth-quarter bookings showing a 600% increase from the year-earlier period. Retail, automotive, and consumer packaged goods brands lead the way when it comes to embracing mobile. ...Read the whole story

Reality-Checking The IAds

I still am not convinced that the iAds are that compelling a model for mobile advertising. I understand from anecdotes and press reports that some of the brand advertisers are very pleased with the performance they ...More