Monday, January 31, 2011
  • Q&A: Why Brick-and-Mortar Stores Should Pay Less

    "Since retailers bear the cost, it's fair to ask for a price of 10% less than what Web retailers pay," Rafi Mohammed tells Marketing Daily. I just think it's time for manufacturers to compensate physical retailers for the value they bring to the sales proposition." He adds that his proposition is driven by the success of mobile. ...Read the whole story

  • AT&T Adds 4 Million iPhones But Wireless Growth Slows

    In its fourth-quarter earnings release today, AT&T; touted a record 2.8 million net wireless customers added during the period. But only 400,000 of those were new contract subscribers -- the most valuable type of customers coveted by wireless operators. What's more, that total was less than a third of the 1.3 million added a year ago and didn't meet Wall Street expectations. ...Read the whole story

  • Kellogg Crunchy Nut: Taste As #1 Message

    "We're kind of debunking the notion that only children want great-tasting cereal," says Derek Sherman, executive creative director for Kellogg's long-time creative agency, Leo Burnett. "This is definitely an adult, non-decadent breakfast cereal, but our message is that it's a joyful experience. We looked for a humorous way of conveying this to an adult audience that also fits with Kellogg's well-established positive, optimistic brand voice." ...Read the whole story

  • Survey: Almost Half Of Mobile App Users Click Ads By Mistake

    Ever accidentally launch a mobile ad while navigating an app? You're not alone, according to a new survey from lead-gen agency Pontiflex and Harris Interactive. The study found that nearly half (47%) of mobile app users have clicked or tapped ads by mistake more often than on purpose. ...Read the whole story

  • ANA, MMA: 88% Plan To Use Mobile This Year

    Moreover, a full three-quarters of those marketers said they'll increase their spending (by an average of 59%) in the coming year. Of the 97 qualified respondents surveyed, 62% said they had already used some form of mobile marketing, while another 26% said they planned to begin doing so this year. ...Read the whole story

  • Nielsen: Williams, White, Bradshaw Top Endorsers

    Sports are a good way to reach affluent consumers, according to Nielsen's review of 2010 professional sports popularity and marketing activity. It is also a good way to reach mobile-media mavens. The firm found that visits to pro-sports sites by mobile Internet users was up 38% last year versus 2009 and that 84% of iPhone app downloaders have downloaded at least one free sports app. ...Read the whole story

  • Q&A: Groupon Mobile Chief Mihir Shah

    If Groupon wasn't already widely recognized as one of the country's fastest-growing companies, the $950 million the deal-sharing site raised earlier this month put an exclamation point on it with its rapid rise. As part of its expansion, Groupon last spring acquired mobile startup, headed by Mihir Shah, former senior director of product management at Yahoo. As vice president and general manager of mobile at Groupon, he now leads the company's mobile efforts. We caught up with Shah recently to ask about what's happening at the company on the all-important mobile front. ...Read the whole story

  • Google Puts Resources Behind U.S. Hispanic Market

    Google has created a "specialist team" to focus on the U.S. Hispanic market. John Farrell, general manager, Google Mexico, told MediaPost Thursday, the Mountain View, Calif., company developed a "methodical approach" to developing best practices that will help advertisers across all industries do a better job connecting with this market segment across search, display and mobile platforms. ...Read the whole story

    Social Media and the Cell Phone

    I, as many other college students do, am constantly checking what is happening in my friends' lives on Facebook. I check in between classes, after classes, and before I go to bed at the least. Times ...More