The vast majority of marketers--88%--plan to pursue mobile marketing this year, according to a new survey by the Association of National Advertisers in partnership with the MMA. Further, 75% will … Read the whole story
I, as many other college students do, am constantly checking what is happening in my friends' lives on Facebook. I check in between classes, … Read the whole story
There is a very important detail about my life that I felt obligated to share with all of you for my first post. I … Read the whole story
In its most recent earnings call, Google talked about the success of its click-to-call ads, which are apparently "generating millions of calls every month." … Read the whole story
Whatever missteps Sony has taken in its current generation of console and handheld gaming units (and there are many) the company still has the … Read the whole story
The latest installment of the Motorola Solutions annual holiday study indicates that the majority of surveyed retail associates believe that shoppers were better connected … Read the whole story
"Since retailers bear the cost, it's fair to ask for a price of 10% less than what Web retailers pay," Rafi Mohammed tells Marketing … Read the whole story
In its fourth-quarter earnings release today, AT&T; touted a record 2.8 million net wireless customers added during the period. But only 400,000 of those … Read the whole story
"We're kind of debunking the notion that only children want great-tasting cereal," says Derek Sherman, executive creative director for Kellogg's long-time creative agency, Leo … Read the whole story
Ever accidentally launch a mobile ad while navigating an app? You're not alone, according to a new survey from lead-gen agency Pontiflex and Harris … Read the whole story
Moreover, a full three-quarters of those marketers said they'll increase their spending (by an average of 59%) in the coming year. Of the 97 … Read the whole story
Sports are a good way to reach affluent consumers, according to Nielsen's review of 2010 professional sports popularity and marketing activity. It is also … Read the whole story
If Groupon wasn't already widely recognized as one of the country's fastest-growing companies, the $950 million the deal-sharing site raised earlier this month put … Read the whole story
Google has created a "specialist team" to focus on the U.S. Hispanic market. John Farrell, general manager, Google Mexico, told MediaPost Thursday, the Mountain … Read the whole story