TV Everywhere Will Overshadow Hulu and YouTube by Steve Smith

Hulu is glomming ad dollars and YouTube has traffic and now more original content. But according to a new research note from Needham's analyst Laura Martin, those are small potatoes compared to the ad money TV media will bring with its content across platforms. Not only will this scale "dwarf" current digital entities like Hulu and YouTube but she sees this revenue as low risk and additive rather than cannibalistic of the TV business. ...Read the whole story

  • Guvera Becomes Capitalist Tool, Uses Brand Dollars To Revolutionize Online Music by Joe Mandese

    Free, ad-supported, licensed music streaming and download service Guvera Entertainment has unveiled My Soundtrack, a new Facebook app enabling brands to "boost their social marketing efforts" by promoting a personalized playlist directly on their Facebook page. Sound like Spotify? It's not. ...Read the whole story

  • Despite Cautious Forecast, Mobile, Online Video Double-Digit Ad Drivers by Gavin O'Malley

    Due to "maturity," online ad revenue growth will slow in 2012, according to a new forecast from MagnaGlobal. Still, the Interpublic unit forecasts double-digit growth (up 10.9%), driven by three key digital areas, including paid search (+12.6%), online video (+22.4%), and mobile (+44.2%). ...Read the whole story

  • Beyond The Ordinary (A.K.A. Facebook And Twitter) by Joe Mandese

    That's right -- despite their relatively short lives (in analogue years, anyway), Facebook and Twitter have now reached the point of being deemed "ordinary" media platforms by one of Madison Avenue's biggest digital and traditional media services organizations. ...Read the whole story

  • technology 'Tech Evangelists' Deserve Attention by Aaron Baar

    Consumer electronics companies (and marketers looking to drive app adoption in general) would be wise to go after a relatively small group of consumers who know their stuff and let the message radiate out from there. ...Read the whole story

  • Agency Execs Launch Social TV Platform, Say 'TV Dinner' Will Give Some Byte To Viewing by Joe Mandese

    With the goal of transforming the way people watch, interact with, and perhaps most importantly, share the way they experience television, the founders of New York-based digital agency Circ.us are spinning off a new "social TV" platform, dubbed TV Dinner, that will enable viewers to experience their favorite shows as if they were "live events" that can be shared with friends or other random viewers. ...Read the whole story

  • Ultrabooks Growth To Outpace Tablets by Mark Walsh

    Move over, tablets -- here come ultrabooks. A new forecast from U.K.-based Juniper Research projects that sales of so-called ultrabooks -- the fast, thin, lightweight laptops designed to take on the MacBook Air -- will grow at three times the rate of tablets over the next five years. ...Read the whole story

  • automotive Chevy Super Bowl: Social And Global by Karl Greenberg

    Chevrolet's humorous ad featuring a yellow Camaro is part of a raft of new advertising the company will feature during the Super Bowl, and one of several social media initiatives. ...Read the whole story

  • RIM Shops For New CMO by Mark Walsh

    As part of its announced management overhaul, BlackBerry-maker Research in Motion plans to hire a new chief marketing officer to help regain momentum in the smartphone market. The company is in the process of recruiting a new CMO and emphasized RIM needs to be more "marketing driven." ...Read the whole story

  • McDonald's Reflects On A Twitter Misfire by Steve Smith

    It all started innocently enough. McDonald's was trying to promote its connections with family farms and local suppliers. The marketing group was monitoring the Tweet's progress in real-tme as things went from not-so-good to worse. McDonald's critics started piling on with negative stories, ...Read the whole story

  • Audiobooks.com Mobilizes All-You-Can-Hear Subscription Service by Steve Smith

    The Spotify and Netflix models of cloud-based subscriptions to digital media come to the audio book market this week with the formal launch of Audiobooks.com. Available in a Web app format for iPhone, iPod, iPod Touch and Android, the $24.95-a-month service gives members all-they-can eat (or hear) access to streaming versions of recorded bestsellers and classic ...Read the whole story

Around The Net

'Numberlys': Fritz Lang Comes To Sesame Street by Steve Smith

If the new "Numberlys" interactive story and game on the iPad looks and feels like a German Expressionist movie poster that somehow found its way onto "Sesame Street," you aren't far from the mark. In this follow-up to the hugely successful "The Fantastic Flying Books of Mr. Morris Lessmore," the creators at Moonbot admit that Fritz Lang had more than a little to do with the monochrome modernist aesthetic. A series of drone-like bots in a world of numbers tries to build a new consciousness by discovering an alphabet. Mixing highly filmic sequences right out of Lang's "Metropolis" and straightforward ...More

  • Tablets Make Good Shopping Partners by Jack Loechner

    According to survey results from Zmags, reported by Kevin Woodward, Senior Editor of Internet Retailer, consumers who own tablets tend to like to shop, and make more spontaneous purchases than consumers who do not own tablets. Mobile and tablet apps, on their own however, are not meeting connected consumers' browsing and purchasing needs. ...More