• OMMA Tablet: Prepare For Revolution

    "We are still just pinching, sliding and poking," he said, but "as the camera 'sees' us and SIRI technology advances," the tablet is becoming an intuitive platform that is killing the old computer paradigm on which people, including marketers, still rely. ...Read the whole story

  • U.S. Ad Exec Confidence Remains Near Recent High, Digital Still Dominates

    In another strong indication that the advertising recovery is sustainable, U.S. advertisers and agencies continue to be near their most confident levels of future ad-spending plans, according to the latest installment of the Advertiser Optimism Index from ad industry B-to-B researcher Advertiser Perceptions. The findings, which reflect the sentiment of advertisers and agencies surveyed during October and November 2011, show their second-highest levels of confidence to increase their ad budgets over the next year since the global economic recession began in 2008. ...Read the whole story

  • 'The Daily' Has 100,000 Subs - Is That A Ceiling Or Just A Start?

    On its one-year anniversary earlier this month, 'The Daily' announced the publication had amassed 100,000 paid subscribers to date, making it the third top-grossing iPad app in the iTunes Store last year. It's now the top-grossing app. Still, the paid subscribers level to date is well below the half-million goal set by Rupert Murdoch last year. ...Read the whole story

  • Mobile Platforms To Require Privacy Policies For Apps

    Google, Apple, Research in Motion and other companies with app marketplaces have promised California Attorney General Kamala Harris that they will require developers to post privacy policies if their apps collect personal data from users. ...Read the whole story

  • Swoop Dives In With Local Offers

    Cambridge, MA-based start-up Swoop is launching a new service that lets Web publishers and advertisers show relevant local offers to consumers at the right time. Formerly Shopximity, Swoop is kicking off the service with a focus on local food offers. ...Read the whole story

  • Key 18-34 Demo Major Mobile, Online Video Users

    It's no secret that 18- to-34-year-olds continue to redefine media consumption; new Nielsen research explains why. Along with NM Incite, Nielsen found this demo -- christened "Generation C" -- is taking their personal connections to new levels, devices, and experiences. ...Read the whole story

Working With Consumers to Build Better Services From Their Data

"Big data" was the dominant trope throughout this week's OMMA Data & Behavioral show. But it was fascinating to hear our speakers discuss, again and again, how data needs to be used judiciously, in concert with creative intelligence and consumers. ...More

  • Nomophobophobia Strikes: Fear of Fear of Being Out of Cellphone Contact

    Last week, CNET revealed that nomophobia, the fear of being out of mobile phone contact, is on the rise. Apparently, two in three adults suffer from anxiety when not reachable, up from one in two a year ago. The growing prevalence of nomophobia is unsurprising in light of our ever-increasing obsession with our handheld devices. It is now a documented phenomenon that people experience phantom mobile phone vibrations. Another study has revealed that three quarters of Americans use their mobile phone in the bathroom -- and it's a safe bet that the phone isn't getting washed afterwards. So I have ...More