Taking on the conventional wisdom that flying mobile ad campaigns is still too complex and esoteric for most medium-sized and small businesses, ad platform Millennial Media has brought its mMedia self-serve product out of private beta. Aimed both at developers/publishers and advertisers, the tools may help expand the company's client base by leveraging technology rather than direct sales. ...Read the whole story
Tablets and smartphones continue to influence local search and consumer buying habits, but social networks, mobile apps and daily deals have become the go-to source for finding information about nearby businesses. ...Read the whole story
According to a survey of more than 2,000 consumers conducted by iYogi Insights, a third of all parents are willing to buy or have already bought an iPad for their children's use. ...Read the whole story
Radio stations are eager to cash in on the rise of mobile media and advertising, judging by the popularity of the new mobile programming ad sales platform for radio launched by Marketron in October 2010. More than 1,200 radio stations have joined Marketron Mobile in the last year. ...Read the whole story
Smartphones are on the rise, but don't count out feature phones. That's the message of a new Yankee Group report, which finds 70% of feature phone owners don't plan to buy a smartphone as their next device. Overall, about 51% of U.S. mobile users have feature phones, while 43% own smartphones. ...Read the whole story
Peter Minnium, leader of the program describes it as something of a Dantean journey from purgatory to heaven with a side trip through the various circles of hell to develop specifications that will work for all devices and mobile platforms. ...Read the whole story
A new global study of mobile media consumption from one of the world's largest mobile ad networks finds that mobile subscribers are spending more of their media time each day with handsets than with television. ...Read the whole story
The cost of acquiring pyal app users plummeted to new lows in January after hitting record highs in December, reports Fiksu. ...Read the whole story
The history of media has shown us time and again that few media categories are completely eclipsed by the advent of another. The hierarchy tends to shift to make room for newcomers. ...More
After weeks of "speculation, rumors and dream casting," the day is finally coming. No, we're not talking about who will appear on Season 14 of "Dancing with the Stars," as HuffPoTV is. We're talking iPad 3. Most probably. ...More