The Third Screen: Global Mobile - A View From Latin America

Mobile is truly a global phenomenon, but all markets are not yet in sync. This can pose some interesting challenges for both marketers within each of the geographies as well as visitors who travel outside their mobile home base into another market. ...More

  • Behavior Modification: The Mobile Edition

    History shows that attaching the term "behavioral" to just about anything is not going to turn out well. The original behaviorist made this mistake and got banished to the ad world. ...More

  • When Conversations Lead To Mobile Searches

    There are 7 billion people in the world, with about 2 billion connected to the Internet. Some 1 billion have smartphones. Suzanne Mumford, Google product marketing manager, cited those numbers from a recent presentation by Eric Schmidt. She said Android activates 850,000 phones daily running the operating system, and one-third of mobile searches have local intent, meaning people searching for nearby businesses. ...More

  • Mobile Phones: The Swiss Army Knife Of The Digital Age

    The mobile phone is a powerful device. We often forget this, especially when surrounded by computers, laptops, iPads, Internet-enabled televisions, and computing technologies embedded into everything from our coffeepots to the subways. But in a place like Africa, where mobile infrastructure and device ownership far outstrip access to roads, electricity, clean water, medical care, or wired telephones, the mobile device holds extraordinary power and potential to transform people's lives, not just through communications services but through health interventions. Microsoft Research's Mobile Healthcare for Africa Awards have recognized several initiatives as standouts in this category; surgical guidance through mobile phones, mobile ...More