Regardless of the reviewer love showered on the new iPad's LTE by the geekocracy, Localytics metrics show precious few people using cellular connections from tablets. ...Read the whole story
- Mobile SEO Separate From Responsive Web Design
Google, Bing and Yahoo apparently haven't convinced brands they need to build separate Web sites for access from mobile devices, because some marketers still think about repurposing desktop Web sites through a technique called responsive Web design. ...Read the whole story
- Mobile Growth Influenced By Clicks On Paid-Search Ads
By year's-end, mobile will contribute 25% to total paid-search ad clicks, up from 12%. By then, U.S. mobile campaigns will contribute about 23% to Google's paid-search revenue in the U.S. ...Read the whole story
- FarmVille Players Can Now Use Miracle-Gro
Zynga research shows that eight out of 10 surveyed FarmVille players in the U.S. also enjoy gardening at home, and over three quarters of the players surveyed are interested in growing their own vegetables, fruits and flowers. ...Read the whole story
- Instagram Teases Android Rollout And Ad Models
Instagram launched a sign-up for the "beta" rollout of an Android version at its site this weekend. "Want to be first in line for Instagram on Android?" the site asks before prompting for an email address. ...Read the whole story
- Vitrue Adds Instagram Tab For Facebook Page
Social media marketing firm Vitrue has added a new service that lets companies integrate Instagram photos into Facebook brand pages. ...Read the whole story
- Smartphones, Tablets Drive 20% Of NCAA Traffic
About 20% of the Web traffic for the first round of the NCAA basketball tournament came from smartphones and tablets, according to a new comScore study. The research looked at browser-based views in the sports category on March 15 and 16 -- when the tournament kicked off -- across PC and mobile screens. ...Read the whole story
Around The Net
- Microsoft, Nokia Invest In AppsThe Next Web
Over the next three years, Microsoft and Nokia have agreed to invest $12 million each in AppCampus -- a new development program in Finland’s Aalto University. The goal is to hatch new mobile apps for Microsoft’s Windows Phone platform -- the operating system that powers Nokia’s newest smartphones -- as well as Symbian and Series 40 platforms. Microsoft’s app marketplace now includes about 70,000 apps, but, as The Next Web reports, is still some way behind both Apple’s iOS and Google’s Play app stores, which account for over a million apps between them. “Recent reports have bemoaned the lack of premium ... ...Read the whole story
- Smartphones Boost Out-of-home Reach M&M Global
Smartphone owners are the most responsive to out-of-home advertising (OOH) with 74% interacting with it at least once, according to new research from CBS Outdoor. The Interactive Europe study of 9,000 consumers across six European countries found that 51% of people are more likely to pay attention to OOH than any other form of advertising, rising to 56% among smartphone owners. It also appears to be boosting mobile commerce, with 32% of smartphone owners going online to learn more about a brand after seeing an OOH ad and 20% purchasing a product as a result of an OOH ad. ...Read the whole story
- 'Telegraph' Mobile Apps On Horizon The Telegraph
- Oh no UDIDn't! Apple is rejecting iOS apps that access UDIDVentureBeat
Merchants using proximity marketing strategies have the opportunity to reach customers when they're most likely to buy. Plus, they receive unparalleled insights into consumer behavior. ...More
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