LTE Hype? Only 6% of iPad Sessions Use Cellular by Steve Smith

Regardless of the reviewer love showered on the new iPad's LTE by the geekocracy, Localytics metrics show precious few people using cellular connections from tablets. ...Read the whole story

• Mobile SEO Separate From Responsive Web Design by Laurie Sullivan

  Google, Bing and Yahoo apparently haven't convinced brands they need to build separate Web sites for access from mobile devices, because some marketers still think about repurposing desktop Web sites through a technique called responsive Web design. ...Read the whole story

• Mobile Growth Influenced By Clicks On Paid-Search Ads by Laurie Sullivan

  By year's-end, mobile will contribute 25% to total paid-search ad clicks, up from 12%. By then, U.S. mobile campaigns will contribute about 23% to Google's paid-search revenue in the U.S. ...Read the whole story

• packaged goods FarmVille Players Can Now Use Miracle-Gro by Tanya Irwin

  Zynga research shows that eight out of 10 surveyed FarmVille players in the U.S. also enjoy gardening at home, and over three quarters of the players surveyed are interested in growing their own vegetables, fruits and flowers. ...Read the whole story

• Instagram Teases Android Rollout And Ad Models by Steve Smith

  Instagram launched a sign-up for the "beta" rollout of an Android version at its site this weekend. "Want to be first in line for Instagram on Android?" the site asks before prompting for an email address. ...Read the whole story

Merchants using proximity marketing strategies have the opportunity to reach customers when they're most likely to buy. Plus, they receive unparalleled insights into consumer behavior. ...More