Monday, March 26, 2012

Around The Net

  • Microsoft, Nokia Invest In AppsThe Next Web

    Over the next three years, Microsoft and Nokia have agreed to invest $12 million each in AppCampus -- a new development program in Finland’s Aalto University. The goal is to hatch new mobile apps for Microsoft’s Windows Phone platform -- the operating system that powers Nokia’s newest smartphones -- as well as Symbian and Series 40 platforms. Microsoft’s app marketplace now includes about 70,000 apps, but, as The Next Web reports, is still some way behind both Apple’s iOS and Google’s Play app stores, which account for over a million apps between them. “Recent reports have bemoaned the lack of premium ... ...Read the whole story

  • Smartphones Boost Out-of-home Reach M&M Global

    Smartphone owners are the most responsive to out-of-home advertising (OOH) with 74% interacting with it at least once, according to new research from CBS Outdoor. The Interactive Europe study of 9,000 consumers across six European countries found that 51% of people are more likely to pay attention to OOH than any other form of advertising, rising to 56% among smartphone owners. It also appears to be boosting mobile commerce, with 32% of smartphone owners going online to learn more about a brand after seeing an OOH ad and 20% purchasing a product as a result of an OOH ad. ...Read the whole story

  • 'Telegraph' Mobile Apps On Horizon The Telegraph
  • Oh no UDIDn't! Apple is rejecting iOS apps that access UDIDVentureBeat
Proximity Marketing Is Changing Retail Rules

Merchants using proximity marketing strategies have the opportunity to reach customers when they're most likely to buy. Plus, they receive unparalleled insights into consumer behavior. ...More