Mix a youth-oriented, ravenously awaited film blockbuster with the medium of choice for a new generation and you have a record waiting to be broken. With the premiere of "The Hunger Games" last week, the mobile and online movie guide and ticketing service Fandango set a new record for its mobile ticket sales over the weekend. ...
Across channels, consumers increasingly find ads with localized creative to be more relevant, according to a new report from Opus Research advisory service Internet2Go. Read the whole story
Living up to its name, Los Angeles-based digital agency Something Massive has acquired New York-based Circ.us, a tech-focused creative shop best known for some ... Read the whole story
Mazda is launching what it is calling an "inside-out" ad campaign in support of the new 2013 Mazda CX-5 small crossover. The effort, which ... Read the whole story
ESPN is pulling in March Madness-crazed fans on mobile devices. New research from NPD shows the cable sports network was the most popular mobile ... Read the whole story
The UK banking services company Monitise plc has acquired the US company Clairmail, which is considered a leading third-party provider of mobile banking and ... Read the whole story
For over a decade, digital creatives have asked the question of whether a digital ad carries the same kind of storytelling and emotional oomph ... Read the whole story