Tuesday, March 27, 2012
  • Twitter Launches Self-Serve Advertising For Small Biz

    Twitter says a select group of small businessrs can begin using its self-serve advertising platform to create promoted tweets and promoted accounts. ...Read the whole story

  • Smartphone Use In Shopping Increasing

    Perception Research Services International (PRS), in new research, says ownership of smartphones is rapidly approaching levels of traditional mobile phones (36% versus 53%), and most smartphone owners (83%) use them while shopping for boh big-ticket items and groceries. The research -- conducted in May 2011 among 1,500 consumers drawn from a nationally representative online sample of adults ages 18 or older who are responsible for at least half of household shopping -- says users go to their smartphones during the decision-making process (comparing prices, gathering product information, searching for sales/coupons or reading reviews/opinions), and about one-third make actual purchases with ... ...Read the whole story

Around The Net

Can A Mobile Ad Make You Cry? Not Likely

For over a decade, digital creatives have asked the question of whether a digital ad carries the same kind of storytelling and emotional oomph as the great TV spots. But according to some fascinating research involving ...More

  • Best Practices In Mobile Video Advertising

    According to a recent report from AAAA Media Mind, mobile ads reach "one out of every three consumers." Therefore, the key for most industry insiders is not if mobile video advertising is the best strategy for ...More