Can A Mobile Ad Make You Cry? Not Likely

For over a decade, digital creatives have asked the question of whether a digital ad carries the same kind of storytelling and emotional oomph as the great TV spots. But according to some fascinating research involving brainwave analysis and ad response, the basic elements of human perception, cognition and emotion stack the deck against advertisers getting from a mobile ad the kind of engagement we might get from a 30 second TV spot. ...More

  • Best Practices In Mobile Video Advertising

    According to a recent report from AAAA Media Mind, mobile ads reach "one out of every three consumers." Therefore, the key for most industry insiders is not if mobile video advertising is the best strategy for their clients, but rather how to effectively engage consumers in a way that translates into revenue and sales growth. ...More