Mix a youth-oriented, ravenously awaited film blockbuster with the medium of choice for a new generation and you have a record waiting to be broken. With the premiere of "The … Read the whole story
Across channels, consumers increasingly find ads with localized creative to be more relevant, according to a new report from Opus Research advisory service Internet2Go. Read the whole story
Living up to its name, Los Angeles-based digital agency Something Massive has acquired New York-based Circ.us, a tech-focused creative shop best known for some … Read the whole story
Mazda is launching what it is calling an "inside-out" ad campaign in support of the new 2013 Mazda CX-5 small crossover. The effort, which … Read the whole story
ESPN is pulling in March Madness-crazed fans on mobile devices. New research from NPD shows the cable sports network was the most popular mobile … Read the whole story
The UK banking services company Monitise plc has acquired the US company Clairmail, which is considered a leading third-party provider of mobile banking and … Read the whole story
For over a decade, digital creatives have asked the question of whether a digital ad carries the same kind of storytelling and emotional oomph … Read the whole story
According to a recent report from AAAA Media Mind, mobile ads reach "one out of every three consumers." Therefore, the key for most industry … Read the whole story